Director, Program Management - Events and Experiences

Summary

Join ServiceNow as the Director of Program Management for Events & Experiences, a strategic leadership role within Global Brand Marketing. You will be the operational anchor, pivotal in strategic planning, operations, and leadership for the creative team. Oversee execution of high-impact events, ensuring alignment with brand identity and business objectives. Lead and grow teams, role modeling program and project management best practices. Drive a culture of curiosity around AI for process efficiency. Partner with the Strategic Events team and Brand Leadership. Manage stakeholder communications and build efficient processes. Collaborate with the creative team to ensure events reflect the company's brand identity.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• 15+ years experience in program management, with a focus on events and experiences
• Proven leadership experience with a track record of managing high-performing teams
• Strong project management skills, including the ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills
• Creative mindset with a passion for brand storytelling and experiential marketing
• Ability to work in a fast-paced, dynamic environment

Responsibilities

• Strategic planning and operations: Partner closely with Strategic Events team and Brand Leadership to develop and manage an always-on events planning motion for the creative team. This includes building an annual resourcing plan, holistic events roadmap for execution, acquisition campaign planning and budget management
• Program Leadership: Act as the strategic liason between the brand team and stakeholders to oversee, communicate, track, and monitor all program milestones (for Knowledge, Sales Kickoff, Employee Kickoff, World Forums, 3rd Party events, and event toolkits) and identifying and mitigating risks to ensure successful delivery
• Process & Communication: Manage stakeholder communications and drive cross-functional alignment. Establish clear and repeatable processes to scale and build efficiencies into the creative process and in support of event production handoffs
• Team leadership: Lead and mentor a team of FTE and contractor project managers dedicated to supporting our event portfolio for creative
• Creative Direction: Collaborate with the creative team to ensure that all events and experiences reflect the company's brand identity and creative vision
• Vendor and Freelance Management: Manage onboarding and training event vendors on event guidelines. Build and manage ecosystem and budget for event-related vendors and contractors used by the creative team (animators, production, digital comms, writing, etc..)

Benefits

• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs