Director, Retail Media

Summary

Join Darkroom, a rapidly growing omnichannel marketing agency, as their Director of Retail Media! This remote role, open to Pennsylvania, New York, and Florida residents, requires building and leading a new team focused on driving in-store sales through digital channels like Instacart, Amazon, and Walmart. You will be responsible for developing and executing retail media strategies, managing client relationships, and overseeing data analysis to optimize campaigns. The ideal candidate possesses 5-10 years of CPG e-commerce experience, expertise in relevant platforms, and strong leadership skills. Darkroom offers competitive salaries and benefits including unlimited vacation, remote work, health and wellness benefits, a 401k program, equity incentives, and parental leave.

Requirements

• Minimum of 5-10 years of experience in CPG e-commerce, with a strong background in retailer dotcom and delivery platforms
• Expertise with platforms like Instacart, Amazon, Walmart, Criteo, Target Plus, and local delivery services (e.g., GoPuff, DoorDash, Uber Eats)
• Strong understanding of the retail landscape, consumer behavior, and digital marketing trends
• Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment
• Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams
• Data-driven mindset with a track record of optimizing media investments based on performance data

Responsibilities

• Develop and execute retail media strategies to drive growth in CPG in-store sales using digital channels and delivery services
• Lead a high-performing team of brand managers, analysts, and media buyers to achieve client objectives
• Manage client relationships and campaigns across key platforms including Instacart, Amazon, Walmart, Target, GoPuff, Uber Eats, DoorDash, and emerging local delivery platforms
• Ensure campaigns are optimized for ROI and client success
• Act as the senior point of contact for major CPG clients
• Provide strategic insights, performance reviews, and identify growth opportunities in digital retail media
• Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies
• Develop comprehensive reporting frameworks to communicate results and recommendations effectively to clients
• Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales
• Test and implement innovative solutions to increase the impact of retail media investments
• Mentor and manage a team of media buyers, strategists, and analysts
• Foster a culture of collaboration, creativity, and accountability within the Retail Media team

Benefits

• Unlimited Vacation Policy and Holidays
• Remote-first culture
• Company-sponsored medical, dental, and vision benefits
• After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity
• Endless opportunities for growth
• Flexible parental leave benefits