Marketing Director

Summary

Join Emergent Software as its first Marketing Director to lead the strategic growth of the business. Develop and execute a comprehensive marketing strategy to position the firm as a leading provider of technology solutions. The ideal candidate is a strategic thinker who excels at crafting compelling messaging, identifying target audiences, and executing multi-channel marketing initiatives. Responsibilities include strategic marketing planning, content strategy, digital marketing, marketing technology and analytics, and sales enablement. The role requires a Bachelor’s degree in a related field and 5–7 years of B2B technology marketing experience. Emergent Software offers a remote-first work environment with flexible hours, professional development opportunities, profit sharing, and an excellent benefits package.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5–7 years of experience in B2B technology or professional services marketing
• Proven success in developing and executing marketing strategies
• In-depth knowledge of IT, cloud computing, and enterprise technology ecosystems
• Strong digital marketing and content creation skills
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Excellent verbal and written communication skills

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives, including value proposition, market research, target audiences, channels, and budget
• Conduct market research to analyze key competitors, assess Emergent’s position, and refine our value proposition accordingly
• Create detailed buyer personas and map customer journey touchpoints to inform automated sales and marketing campaigns, from paid media to email drip campaigns
• Establish key performance indicators (KPIs) to measure the quality of lead generation
• Lead the development of a unified content strategy that highlights our technical expertise and unique value proposition
• Craft clear, compelling corporate messaging tailored to enterprise and mid-market technology decision-makers
• Oversee and, when needed, participate in the creation of thought leadership content, including white papers, case studies, blog posts, short-format videos, LinkedIn content, newsletters, webinars, and technical briefs
• Ensure all marketing communications maintain a consistent brand voice and adhere to our messaging architecture
• Design and execute integrated marketing campaigns across channels such as: Digital advertising (LinkedIn, Google Ads, IT/industry-specific platforms) Email marketing Social media (LinkedIn and YouTube) Industry webinars and virtual events
• Manage and optimize the SEO strategy for our corporate website
• Keep the corporate website updated, relevant, and aligned with brand messaging
• Build and manage relationships with industry publications, analysts, and media contacts
• Oversee the selection and performance of marketing partners and vendors
• Leverage marketing automation platforms to streamline campaign execution and lead nurturing
• Implement robust tracking and analytics to monitor campaign performance
• Provide regular reporting on key marketing metrics, ROI, and business impact
• Continuously optimize campaigns and strategies based on data-driven insights
• Partner with sales leadership to align marketing strategies with business development goals
• Develop sales enablement tools such as pitch decks, prospect collateral, and competitive intelligence materials
• Support the sales team in lead generation and qualification efforts

Preferred Qualifications

• Critical thinking, executional excellence, strong communication, accountability, and natural curiosity
• Experience with tools such as HubSpot, Marketo, Google Analytics, LinkedIn Marketing Solutions, and SEO/digital advertising platforms

Benefits

• Work from home or work remotely from anywhere you want
• Flexible work schedule meaning you can work regular hours or choose weekends and evenings
• 100 hours per year to focus on your professional development . We invest in your growth!
• Profit sharing bonus means as we’re successful, you’re successful
• Excellent benefits package including medical insurance, dental, vision, 401(k) matching, FSA, disability, life insurance, and paid parental leave
• Medical Insurance: up to 80% of your monthly medical premium (HSA options available)
• HSA Contribution: up to $144/month
• Dental & Vision Insurance: up to 50% of your monthly dental and vision premium costs
• 401(k) plan: company match up to 4% of salary
• Profit sharing bonus: up to 15% of salary paid quarterly
• Extra compensation: get paid extra for work over 40 hours/week
• Employee referral & customer referral bonuses
• Flex Spending Account (FSA) for Dependent Care & Healthcare Costs
• Dependent Care FSA Contribution: $90/month
• Short Term Disability: $500/week for 12 weeks
• Long Term Disability: up to $6,000/month
• Group term life and AD&D insurance: $50k
• PTO, standard holidays, 2 floating holidays
• Paid parental leave: 2 weeks