ZipRecruiter is hiring a
Director, SMB Product Marketing

Summary

Join our team to oversee the strategy and growth of our go-to-market function across ZipRecruiter’s Employer (SMB) products, combining strategic, brand, and growth marketing expertise to develop differentiated and resonant positioning and messaging, GTM strategy, and sales enablement for our Employer business.

Requirements

• 10+ years work experience in a high-performing, data-driven organization
• Expertise in building and executing GTM strategy and plans
• Passion for collaborating with sales and developing data-driven, creative, and successful strategy that wins new business
• Demonstrated track record of prior success in launching new products, developing/executing on marketing plans, and building messaging for B2B audiences
• Able to craft presentations/narratives using data with no help
• Able to make timely medium risk, medium impact decisions with incomplete data, amid ambiguity and know when to escalate high risk decisions
• Excellent communication and presentation skills
• Proven ability to lead projects and cross-functional teams
• Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
• Strong analytical and critical thinker with the ability to use data to make your case and define results
• Exceptional interpersonal skills
• Bachelor's degree

Responsibilities

• Responsible for building and supporting in the execution of the GTM strategy for our B2B product suite, including: launch plans, product & marketing messaging, claims, sales comms and strategy (data-driven positioning and selling, talk tracks, battle cards, FAQ, enablement), digital/media assets and internal/external comms to maximize exposure and drive customers to take action
• Own positioning and messaging strategy for our SMB audience, equipping cross-functional teams to develop highly engaging, customer-centric messaging that drives product adoption throughout the customer experience
• Partner with Product, Sales, Product Strategy, Creative, and Media to develop new/better/different marketing strategies through a test-and-learn model to drive new business/customer acquisition
• Collaborate with other Product Marketers, Sales Leadership, Product Strategists, and Data Scientists to produce relevant insights and claims to differentiate ZipRecruiter as a market leader
• Maintain a strong pulse on positioning, competitive landscape, market trends, and product differentiators
• Track content usage, measure performance, document learnings, and report against key objectives to marketing leadership and the executive team
• Manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines
• Prioritize initiatives, activities, and deliverables to effectively manage time and creative resources to deliver on highest value add activities for cross-functional teams

Benefits

• Competitive salary
• Exceptional benefits package
• Flexible Vacation & Paid Time Off
• Employer-matched 401(k) plan