Remote Director of Marketing

Summary

Join Cerbo, a high-growth healthcare SaaS company, as their Director of Marketing! You will lead all aspects of marketing, developing Cerbo’s market leadership in the EHR space. This strategic role demands a deep understanding of the healthcare technology market and proven success in driving growth. You'll oversee brand management, demand generation, product marketing, and team leadership. The position requires significant experience in healthcare technology marketing and proven success in data-driven strategies. Cerbo offers competitive compensation and a comprehensive benefits package.

Requirements

• 5+ years of experience in marketing, preferably within the healthcare technology or software industry
• Proven experience managing a high volume of trade shows, webinars and campaigns
• Strong background in channel marketing working with strategic partners
• Experience with HubSpot
• Demonstrated ability to lead a small, growing team
• Player/ Coach who is not afraid to roll up their sleeves and get the work done
• Proven experience in marketing EHR systems or related healthcare IT products
• Demonstrated success in developing and executing data-driven marketing strategies
• Excellent leadership, communication, and interpersonal skills
• Proficiency in digital marketing, SEO/SEM, content marketing, social media, and marketing automation
• Analytical mindset with the ability to interpret data and make informed decisions
• Creative thinker with the ability to develop innovative marketing solutions
• Ability to manage multiple projects and priorities in a fast-paced environment

Responsibilities

• Develop and implement a comprehensive marketing strategy to drive pipeline creation aligned with the company’s business objectives
• Identify market opportunities, trends, and challenges within the EHR and healthcare technology sectors
• Collaborate with executive leadership to set marketing goals, budgets, and key performance indicators (KPIs)
• Oversee the development and maintenance of the company’s brand, ensuring consistency across all marketing channels
• Lead initiatives to enhance brand awareness and establish the company as a leader in the EHR industry
• Ensure that all marketing materials and activities are clinic-centric and reflect the company’s mission and values
• Drive lead generation and customer acquisition strategies through digital marketing, content marketing, events, and other channels
• Optimize marketing funnels to increase conversion rates and maximize return on investment (ROI)
• Leverage data and analytics to refine marketing campaigns and improve performance
• Collaborate with product management and sales teams to develop go-to-market strategies for new and existing EHR products
• Create compelling product positioning, messaging, and value propositions tailored to target audiences
• Develop and execute product launch plans, including communication strategies and collateral creation
• Manage relationships with external agencies, vendors, and partners, including design and marketing agency
• Ensure alignment between marketing, sales, and product teams to drive cohesive and effective campaigns
• Foster a “yes we can” mindset within the team, promoting collaboration and problem solving
• Conduct ongoing market research to understand customer needs, preferences, and behavior
• Analyze competitor activities and market dynamics to inform strategic decisions
• Provide insights and recommendations to the executive team based on research findings
• Develop and manage the marketing budget, ensuring efficient allocation of resources
• Monitor and report on the effectiveness of marketing spend, adjusting strategies as needed to achieve goals
• Utilize CRM systems to track customer interactions and analyze data to improve customer engagement and retention
• Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion

Benefits

• Competitive compensation based on experience
• Comprehensive health, dental and vision benefits
• 401(k) plan with matching company contribution
• Short-term disability & long-term disability insurance
• Paid Time Off and company holidays
• Full suite of remote working tools and processes
• Location: 100% Remote