Director, Strategic Marketing Engagement

Summary

Join RxSense as the Director of Strategic Market Engagement, a strategic, market-facing leadership role focused on engaging key external influencers, shaping RxSense’s competitive positioning, and aligning Sales and Marketing. This highly collaborative position requires building and managing relationships with benefit consultants, brokers, and market influencers, educating them on RxSense’s capabilities, and serving as a liaison between external stakeholders and internal teams. You will track and analyze competitor offerings, monitor industry trends, and identify areas for differentiation and innovation. Partnering with Sales and Marketing, you will refine value propositions and messaging for external audiences. This role is crucial for ensuring RxSense’s visibility and favorable market positioning, ultimately driving sales growth.

Requirements

• 5+ years of experience in healthcare, PBM, health tech, or benefits consulting
• Experience working with or directly within national consulting firms (e.g., PSG, Mercer, Aon, Lockton, WTW) required
• Strong understanding of the pharmacy benefit ecosystem and consultant/broker influence in the buying process
• Excellent relationship-building, communication, and presentation skills
• Proven ability to translate market and competitor intelligence into strategy and action
• Comfortable working cross-functionally in a fast-paced, high-growth environment

Responsibilities

• Build and manage relationships with key national and regional benefit consultants, brokers, and market influencers
• Educate the market on RxSense’s capabilities, engagement models, and points of differentiation
• Serve as a liaison between external stakeholders and internal teams to anticipate opportunities, and refine and strengthen positioning and deal strategy
• Collect and share field feedback to shape messaging, RFP responses, sales strategies, and go-to-market approach
• Track and analyze competitor offerings, pricing strategies, partnerships, go-to-market strategies and market activity across the PBM and healthcare space
• Monitor industry development and trends that impact client needs or buyer dynamics
• Identify areas where RxSense can differentiate, innovate, or lead emerging conversations
• Manage competitive intelligence efforts, including oversight of external consultants and third-party research engagements
• Partner with Sales to bring market insights into sales cycles and opportunity strategy
• Collaborate with Marketing to refine value propositions, messaging, and content for external audiences
• Support development of strategic messaging and positioning that aligns with buyer priorities, competitive dynamics, and market trends

Preferred Qualifications

Sales, account management, or business development experience strongly preferred, particularly in complex B2B or healthcare environments