Strategic Marketing Director

Summary

Join FinFit as our Strategic Marketing Director and lead our marketing team, setting strategic direction and priorities aligned with organizational goals. Leverage data-driven insights to optimize user experience, drive go-to-market strategies, and create impactful content. As a visionary leader, you will foster collaboration, deliver measurable results, and mentor team members. This role requires strong analytical, strategic, and executional skills, along with expertise in KPI tracking and data-driven decision-making. You will oversee data analysis, platform UX improvements, go-to-market strategies, and content generation. Success in this position demands exceptional leadership and communication skills.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of experience in senior marketing leadership roles
• Proven track record of setting and executing successful marketing strategies
• Strong analytical skills with expertise in KPI tracking and data-driven decision-making
• Exceptional leadership and team-building capabilities
• Deep understanding of UX principles and audience development strategies
• Outstanding verbal and written communication skills, with experience in content creation

Responsibilities

• Define and communicate the strategic direction for the marketing team, ensuring all activities align with organizational objectives
• Prioritize initiatives and allocate resources effectively to meet goals across all marketing channels
• Mentor and support team members, fostering a culture of innovation, collaboration, and accountability
• Oversee the collection and analysis of data to evaluate marketing performance against key performance indicators (KPIs)
• Deliver actionable insights to inform decision-making and optimize marketing strategies
• Present regular performance reports to leadership and key stakeholders
• Lead efforts to enhance platform user experience (UX) through improvements in design, content, and audience development
• Incorporate customer feedback to drive continuous optimization and ensure alignment with user needs
• Collaborate with Product, Design, and Development teams to implement changes effectively
• Design and execute go-to-market strategies for channel partners in partnership with the Chief Revenue Officer (CRO)
• Ensure effective coordination across teams to deliver seamless and impactful launches
• Identify and develop new market opportunities to drive growth
• Oversee the creation and design of impact reports tailored for enterprise clients, showcasing measurable outcomes and value
• Develop high-quality, engaging content that reinforces the brand’s mission and drives client engagement
• Lead the go-to-market strategy and execution for special projects and partnerships
• Build and maintain strong relationships with strategic partners, ensuring mutual success and alignment
• Identify and implement best practices to enhance collaboration and maximize impact