Senior Digital Strategy Expert

Summary

Join Unlock Health as a Senior Digital Strategy Expert and lead the development of comprehensive digital transformation strategies for enterprise clients. You will serve as a trusted advisor, guiding clients' digital evolution and translating complex insights into actionable recommendations. Responsibilities include end-to-end user experience strategy, research and strategic analysis, client education and strategic support, and digital marketing strategic support. The ideal candidate possesses 5-8 years of experience in digital strategy, user experience, or digital transformation consulting, with a proven track record of success. Strong client relationship management, strategic consultation, and executive-level presentation skills are essential. Unlock Health offers a competitive salary and benefits package, including health, dental, and vision insurance, life and disability insurance, 401k, flexible paid time off, paid parental leave, and hybrid/remote work options.

Requirements

• 5-8 years in digital strategy, user experience, or digital transformation consulting roles
• Proven track record of leading digital strategy initiatives for enterprise clients
• Demonstrated expertise in client relationship management and strategic consultation
• Experience with user research methodologies, including usability testing and VOC analysis
• Background in technical SEO and comprehensive digital auditing
• Track record of successful executive-level client presentations and business development
• Proficiency with web analytics platforms (Google Analytics 4, Piwik, Adobe Analytics, etc.)
• Experience with A/B testing platforms (Optimizely, VWO, Google Optimize alternatives)
• Knowledge of user research tools (Hotjar, FullStory, UserTesting, etc.)
• Understanding of SEO tools and technical optimization principles
• Familiarity with wireframing and site architecture
• Experience with survey platforms and VOC analysis
• Senior-level analytical thinking and strategic problem-solving capabilities
• Executive presence and advanced presentation skills
• Exceptional written and verbal communication skills for senior stakeholder management
• Cross-functional leadership skills for directing diverse teams and stakeholders

Responsibilities

• Develop comprehensive web strategy frameworks through systematic auditing and analysis in partnership with the Strategy/Creative Team and Web Development team
• Coordinate user testing initiatives and translate findings into actionable UX recommendations
• Optimize user site flows to improve conversion paths and customer journey effectiveness with the Strategy/Creative Team
• Design and plan A/B testing strategies to validate user experience improvements
• Provide technical SEO recommendations to enhance site performance and discoverability
• Create detailed site architecture deliverables that support business objectives and user needs
• Design, conduct and analyze Voice of Customer (VOC) surveys to inform strategic decision-making
• Conduct comprehensive stakeholder interviews, competitive analysis and market positioning assessments
• Partner with cross-functional Integrated Media Services Teams to ensure digital-business strategy alignment
• Synthesize research findings into strategic recommendations that drive business growth
• Identify market opportunities and competitive advantages through data-driven analysis
• Guide clients in understanding how digital initiatives serve as the foundation for business metrics
• Support internal presentations and facilitate strategic conversations with client stakeholders
• Help clients communicate their success stories through compelling data narratives
• Educate clients on digital best practices and emerging industry trends
• Translate complex digital concepts into business language that resonates with executive audiences
• Develop channel mix strategies and provide optimization recommendations
• Conduct high-level performance analysis across digital marketing channels
• Review SEO content strategies and provide strategic recommendations (not content creation)
• Identify opportunities for channel integration and cross-platform optimization
• Support digital marketing teams with strategic insights and performance benchmarking

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program