Director, Marketing

Summary

Join TailorCare, a remote-first company transforming specialty care, as their Director of Marketing. Lead and execute the B2B marketing strategy for health plans and providers, building brand visibility and driving business growth. Build and manage a high-performing marketing team, overseeing KPIs, tools, and budget. Develop and implement multi-channel marketing campaigns, manage content creation, and optimize TailorCare's digital presence. Collaborate with sales, PR, and executive teams to elevate TailorCare's presence in healthcare. This high-impact leadership role requires 10+ years of B2B healthcare marketing experience and a proven track record of building and scaling marketing teams in startups.

Requirements

• 10+ years of progressive experience in B2B healthcare marketing, with experience in payer or provider marketing required
• Proven success building and scaling marketing teams and functions in startup or growth-stage companies
• Exceptional storyteller and communicator with experience in brand strategy and executive-level presentations
• Hands-on experience with content creation, campaign management, and digital tools
• Strong understanding of value-based care, MSK markets, and digital health landscape
• Bachelor's degree in marketing, communications, business, or a related field

Responsibilities

• Define and execute an integrated marketing strategy to support TailorCare’s brand visibility and business growth
• Build and lead a high-performing marketing team, with oversight of marketing KPIs, tools, and budget
• Serve as a key voice on TailorCare’s positioning, differentiation, and messaging across stakeholders
• Develop B2B marketing strategies targeting payers, risk-bearing providers, and employers to support enterprise sales and lead generation
• Own the creation of marketing collateral, including pitch decks, case studies, and tailored messaging by persona and market segment
• Design provider-facing recruitment, engagement, and retention campaigns in collaboration with Provider Relations
• Build and execute multi-channel campaigns including email, digital, PR, and thought leadership
• Launch and manage TailorCare-owned direct media channels featuring healthcare leaders, providers, and patient stories
• Host virtual and in-person forums, summits, and events to build community and elevate TailorCare’s visibility
• Own and oversee the company’s content roadmap, including articles, white papers, email nurture streams, and social content
• Lead high-quality copywriting and ensure brand voice consistency across all materials
• Translate industry trends and clinical innovation into compelling stories for health plan and provider audiences
• Manage and optimize TailorCare’s web domains (including TailorCare and RecoveryOne) for clarity, conversion, and SEO performance
• Maintain brand consistency across digital, print, and live experiences
• Develop and enforce brand guidelines and creative standards
• Lead public relations and media strategy, including press releases and executive visibility
• Collaborate with Sales, PR, and the Executive Team to elevate TailorCare’s presence in healthcare media, conferences, and digital platforms
• Develop and implement measurement frameworks for marketing effectiveness and ROI
• Monitor and report on campaign KPIs, customer engagement metrics, and growth trends
• Stay ahead of industry and competitive trends to guide TailorCare’s go-to-market evolution

Preferred Qualifications

• Previous experience in marketing to health plans or within a health plan organization is strongly preferred
• Experience with podcasting, customer forums, or managing provider engagement strategies

Benefits

• Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact
• Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville
• Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge
• Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
• Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution
• Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching
• Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day