Director, Marketing

Summary

Join TailorCare, a remote-first company transforming specialty care, as their Director of Marketing. Lead and execute the B2B marketing strategy for health plans and providers, building a high-performing team and overseeing marketing KPIs. Develop and implement multi-channel campaigns, manage content creation, and optimize TailorCare's web presence. Collaborate with sales, clinical, and external communications teams to elevate TailorCare's brand visibility and drive business growth. This high-impact leadership role requires 10+ years of B2B healthcare marketing experience and a proven track record of building and scaling marketing teams. The ideal candidate is a strategic thinker, exceptional communicator, and experienced storyteller.

Requirements

• 10+ years of progressive experience in B2B healthcare marketing, with experience in payer or provider marketing required
• Proven success building and scaling marketing teams and functions in startup or growth-stage companies
• Exceptional storyteller and communicator with experience in brand strategy and executive-level presentations
• Hands-on experience with content creation, campaign management, and digital tools
• Strong understanding of value-based care, MSK markets, and digital health landscape
• Bachelor's degree in marketing, communications, business, or a related field

Responsibilities

• Define and execute an integrated marketing strategy to support TailorCare’s brand visibility and business growth
• Build and lead a high-performing marketing team, with oversight of marketing KPIs, tools, and budget
• Serve as a key voice on TailorCare’s positioning, differentiation, and messaging across stakeholders
• Develop B2B marketing strategies targeting payers, risk-bearing providers, and employers to support enterprise sales and lead generation
• Own the creation of marketing collateral, including pitch decks, case studies, and tailored messaging by persona and market segment
• Design provider-facing recruitment, engagement, and retention campaigns in collaboration with Provider Relations
• Build and execute multi-channel campaigns including email, digital, PR, and thought leadership
• Launch and manage TailorCare-owned direct media channels featuring healthcare leaders, providers, and patient stories
• Host virtual and in-person forums, summits, and events to build community and elevate TailorCare’s visibility
• Own and oversee the company’s content roadmap, including articles, white papers, email nurture streams, and social content
• Lead high-quality copywriting and ensure brand voice consistency across all materials
• Translate industry trends and clinical innovation into compelling stories for health plan and provider audiences
• Manage and optimize TailorCare’s web domains (including TailorCare and RecoveryOne) for clarity, conversion, and SEO performance
• Maintain brand consistency across digital, print, and live experiences
• Develop and enforce brand guidelines and creative standards
• Lead public relations and media strategy, including press releases and executive visibility
• Collaborate with Sales, PR, and the Executive Team to elevate TailorCare’s presence in healthcare media, conferences, and digital platforms
• Develop and implement measurement frameworks for marketing effectiveness and ROI
• Monitor and report on campaign KPIs, customer engagement metrics, and growth trends
• Stay ahead of industry and competitive trends to guide TailorCare’s go-to-market evolution

Preferred Qualifications

• Previous experience in marketing to health plans or within a health plan organization is strongly preferred
• Experience with podcasting, customer forums, or managing provider engagement strategies

Benefits

• Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact
• Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville
• Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge
• Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
• Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution
• Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching
• Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day