Director, Website Strategy & Digital Experience

Summary

Join CoreWeave, a leading AI hyperscaler, as the Director of Website Strategy & Experience, where you will be responsible for defining and executing the global website roadmap, driving business impact through a blend of technical expertise, strategic thinking, and hands-on execution. This high-visibility role requires a digital expert who thrives at the intersection of UX, web performance, SEO, and conversion optimization, and who can lead complex, cross-functional projects without direct reports. You will own website strategy and roadmap execution, user experience and optimization, conversion rate optimization, CMS and web platform ownership, SEO and analytics, and cross-functional collaboration.

Requirements

• 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or tech
• Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups
• Hands-on CMS expertise (AEM, WordPress, Contentful, etc.) and comfortable owning builds and updates directly
• Strong working knowledge of GA4, SEO best practices, and performance optimization
• Experience with CRO tools (Optimizely, VWO, Google Optimize) and A/B testing methodologies
• Sharp eye for UX and design consistency, and ability to communicate ideas clearly to both technical and non-technical teams
• Comfortable working autonomously in a fast-paced, high-growth environment

Responsibilities

• Define and drive the website strategy, aligning with brand, product, and demand generation goals
• Own the execution of roadmap priorities —from content and UX improvements to CMS migrations and infrastructure enhancements
• Act as the central point of contact for the website across functions (marketing, product, engineering, legal, design)
• Lead user experience audits, usability testing, and accessibility reviews across CoreWeave.com
• Propose and implement UX enhancements in partnership with design and dev teams using tools like Figma, Hotjar, or FullStory
• Drive a mobile-first, fast-loading, intuitive experience for all users—developers, enterprise buyers, and partners
• Plan and execute A/B tests and multivariate experiments on landing pages and key user flows
• Partner with demand gen and content teams to optimize CTAs, forms, and messaging to improve lead quality and conversion
• Report out on test results, performance metrics, and recommendations for continued iteration
• Serve as the subject matter expert on our CMS (e.g., AEM, WordPress, Contentful)— building, editing, publishing, and QA'ing content as needed
• Partner with engineering or external agencies to manage technical upgrades, bug resolution, and release cycles
• Own documentation of web processes, workflows, and CMS governance to ensure efficiency and consistency
• Own and execute a comprehensive SEO strategy —including technical audits, keyword research, on-page optimization, and schema
• Use GA4, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs) to monitor performance and identify growth opportunities
• Analyze traffic patterns, user behavior, and funnel performance to guide prioritization and measure ROI
• Collaborate with brand, product marketing, demand gen, and design teams to deliver site updates, new pages, campaign launches, and product refreshes
• Act as a strategic partner in cross-functional meetings, providing website insights, requirements, and recommendations
• Coordinate with compliance, legal, and IT teams to ensure the site meets global privacy, security, and accessibility standards

Benefits

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption