Director, Digital and Content Marketing

Summary

Join Arkestro as our Director, Digital & Content Marketing and lead the development and execution of digital marketing strategies. You will create high-impact content, conduct market research, manage the website and social media presence, and oversee paid advertising campaigns. This role requires collaboration with cross-functional teams and managing a team of digital marketing consultants. We are seeking a candidate with 5+ years of experience in content or social media marketing for a SaaS company, ideally with a focus on procurement, sourcing, or supply chain solutions. Arkestro offers a competitive salary, comprehensive benefits, and a flexible remote-first work environment.

Requirements

• 5+ years experience working in content or social media marketing or a related role for a SaaS company (ideally focused on procurement, sourcing, or supply chain solutions)
• Experience working cross-functionally with teams to deliver critical customer insights and enablement material for multiple teams
• Proven track record of delivering projects on time for executive-level teams
• Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
• Experience with copy editing, writing for B2B/ SaaS, Sprout, WordPress, LinkedIn ads, GoogleAds, SEM Rush (or similar tool), and Hubspot or similar CRM
• Familiarity with digital marketing tools, platforms, and technologies
• Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
• Create and oversee content marketing plans, including content creation, optimization and distribution
• Conduct market research to identify target audiences and content opportunities (using key providers such as Gartner, Hackett, etc.)
• Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
• Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
• Manage social media presence and engagement
• Create engaging content across different mediums (e.g., blog posts, social media updates, videos)
• Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
• Develop and implement email marketing strategies (HubSpot)
• Track, analyze and report on the performance of digital marketing campaigns and identify areas for improvement
• Manage a team of digital marketing consultants to execute and deliver against our business priorities
• Collaborate with cross-functional teams to establish content request workflows (e.g., sales, product, product marketing) to ensure enablement and success
• Work closely with analysts and thought leaders on interviews, reports, and eBooks to integrate expert insights into high-quality content
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Benefits

• Competitive salary and startup equity
• Medical insurance covered up to 100%
• Dental and Vision Insurance
• 401K matching
• Unlimited PTO
• We are highly supportive of flexible work hours
• We are a remote-first team, but we like to get together for team building, design sprints, and customer visits
• A one time allowance of $1,500 for home office supplies
• Annual budget of $1,000 for learning and professional development
• Diverse, inclusive, highly collaborative, and vibrant culture