Director of Digital Marketing

Summary

Join Outreach, a leading AI Sales Execution Platform company, as their Director of Digital Marketing! This remote US-based role requires a proven track record in digital marketing strategies and managing high-performing teams. You will establish best-in-class website strategies, oversee paid media, and collaborate cross-functionally. The ideal candidate possesses strong analytical and problem-solving skills, proficiency in various marketing tools, and experience managing large budgets. Outreach offers a competitive salary, benefits including flexible time off, 401k, generous health coverage, parental leave, and more. Apply today and be part of a diverse and inclusive team!

Requirements

• Proven track record of driving successful digital marketing strategies
• Strong experience in managing high-performing teams
• Experience managing large budgets and aligning them to business priorities
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Strong attention to detail with an analytical mind and outstanding problem-solving skills
• Proficiency in Google Ads, LinkedIn campaign manager and 6Sense
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics as well as content manage platforms such as Craft CSM

Responsibilities

• Establish a best-in-class website strategy with continuous innovations
• Establish a digital marketing strategy to meet pipeline targets
• Collaborate cross-functionally to maintain Outreach’s digital presence
• Maintain consistent brand messaging across all channels
• Stay up to date on the latest website and paid media trends, and implement them in marketing campaigns
• Plan, develop and implement web strategies, roadmap and sprint cycles that to support business objectives
• Oversee all paid media strategy, including SEM, paid social, ABM display campaigns
• Maintain on-going website innovations and enhancements to maximize website quality, efficiencies, traffic, conversions and user experience
• Analyze and communicate overall performance of digital marketing channels and campaign

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military