Manager, Digital Strategy and Performance

Summary

Join Care Access as the Manager of Digital Strategy and Performance, reporting to the Associate Director, Digital Marketing. You will lead the development and execution of digital campaigns to boost patient engagement and recruitment. This data-driven role demands expertise in analytics, identifying growth opportunities, and optimizing digital channels. You will manage a team of digital marketing specialists, overseeing their performance and development. The position requires managing a multi-million-dollar budget and staying current on digital marketing trends. This is a remote position with minimal travel.

Requirements

• Expertise in Google Ads, Facebook Ads Manager, and analytics tools
• Strong understanding of SEO and SEM principles
• Passion for data analysis and uncovering growth opportunities
• Experience in building a multi-million dollar ad strategy focused on deliver
• Proactive problem-solver with excellent attention to detail
• Ability to lead cross-functional teams and manage multiple projects
• Bachelor’s degree in Digital Marketing, Business, or a related field
• Minimum 5 years of experience in digital/performance marketing and performance optimization

Responsibilities

• Manage a team of digital marketing specialists
• Handle full people management responsibilities, including hiring, training/onboarding, performance reviews, and goal setting/development conversations
• Develop and implement digital marketing strategies to support patient recruitment
• Manage paid advertising campaigns across search, social, and display platforms
• Analyze performance data to uncover actionable insights and drive channel optimizations
• Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies
• Regularly audit and enhance website performance and user experience
• Collaborate with creative teams to develop effective and engaging digital content
• Provide comprehensive insights and recommendations to stakeholders based on campaign analytics
• Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize ROI while ensuring campaigns stay on track and within financial parameters
• Regularly report on budget performance to senior leadership, providing transparency and actionable insights to guide future decisions
• Lead advanced paid social strategies, with a particular emphasis on Facebook Ads Manager, to create high-performing campaigns that drive patient engagement and recruitment
• Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals
• Stay up-to-date on digital marketing trends and innovations to ensure cutting-edge strategies

Benefits

• PTO/vacation days, sick days, holidays
• 100% paid medical, dental, and vision insurance. 75% for dependents
• HSA plan
• Short-term disability, long-term disability, and life insurance
• Culture of growth and equality
• 401k retirement plan