Email & Content Marketing Manager

Summary

Join Verisys as their Email & Content Marketing Manager and be responsible for the execution and optimization of both email and content marketing programs. You will manage, optimize, and strategize to grow these programs, overseeing all aspects from campaign conceptualization and content development to reporting on success and recommending next steps. This role requires a positive attitude and the ability to work independently. Success is measured by increased inbound leads and opportunities. The ideal candidate will have 2-5 years of marketing experience, 1-2 years with Hubspot or similar, and experience with AI for marketing. This is a high-growth role for an experienced candidate who can make a significant contribution. The position requires living in one of the specified states.

Requirements

• 2-5 years’ experience in marketing, communications, or relevant channels
• 1-2 years’ experience with Hubspot or similar communications platform
• 1-2 years’ experience with Canva or similar design development platform
• +6 months experience utilizing AI’s for marketing operations
• Office/Google suite proficient including Excel and Power Point
• Experience with Photoshop and Adobe suite
• Experience with copy writing and communications optimization
• Experience building and optimizing marketing acquisition campaigns
• Experience with audience segmentation and development

Responsibilities

• Manage the email program, including list management, drip sequences, customer communications, and email technical implementation
• Manage the content program, including content conceptualization, development (including writing and proposing content), and distribution
• Create and publish social content for internal communications
• Maintain the Verisys blog in collaboration with an external agency
• Create marketing materials such as blogs, eBooks, white papers, social content, and more
• Create marketing imagery for email, LinkedIn, blogs, and other platforms
• Collaborate with the internal sales team for thought leadership, webinars, and trade show events

Preferred Qualifications

• Self-motivated
• Curious
• Results oriented
• Collaborative