Senior Content Marketing Manager

Summary

Join Nirvana, a high-growth startup revolutionizing commercial insurance with data-driven solutions, as a Senior Content Marketing Manager. You will develop and execute a comprehensive content strategy targeting commercial fleets, collaborating with internal and external stakeholders. Responsibilities include overseeing content production across various channels, ensuring brand alignment and SEO best practices. This role requires a strong understanding of content marketing, SEO, and experience in high-growth environments. You will work closely with the C-suite to enhance brand presence through thought leadership. The ideal candidate possesses excellent writing and storytelling skills and a bias for action. This is an opportunity to make a significant impact in a rapidly expanding company.

Requirements

• 3-6 years of experience in high-growth environments
• Excellent writing, editing, and storytelling skills with strong attention to detail
• You dig deep to understand the audience and industry well so you can create high-impact content that resonates
• A proven track record of developing and executing a content strategy based on company goals
• Strong understanding of SEO, keyword research, and analytics tools
• Strong experience collaborating with the C-Suite and creating stronger brand presence through thought leadership
• Proficiency with content management systems (CMS), email marketing platforms, and social media tools is ideal
• Ability to manage external contractors and internal stakeholders to meet deadlines
• Self-starter who independently seeks out opportunities to learn and succeed
• Bias-to-action - you’re not afraid to get your hands dirty and stretch yourself
• Successfully able to work in high-growth & ambiguous start-up environments

Responsibilities

• Develop and execute a content strategy aligned with the company’s goals and audience objectives
• Work with internal stakeholders (product, product marketing, leadership, customer experience) to understand business objectives and shape the content calendar
• Oversee all written, visual, and multimedia content production for various channels - blogs, social media, emails, website
• Collaborate with writers, designers, and video producers to create high-quality content
• Ensure content consistency, brand alignment, and compliance with style and tone guidelines
• Implement SEO best practices to drive organic search traffic
• Work with Growth Marketing to track content KPIs, including traffic, engagement, and conversion rates
• Collaborate with marketing team members to coordinate messaging and optimize content performance
• Stay up-to-date with industry trends, audience preferences, and best practices in content marketing

Preferred Qualifications

Knowledge and experience in fleet management or transportation

Benefits

• Competitive salary & equity
• Medical, dental & vision insurance
• 401k with company match
• Unlimited PTO
• Work from home / remote