Email Marketing and Content Specialist

Summary

Join RetailNext, a global leader in retail analytics, as their Email Marketing and Content Specialist. You will be responsible for planning, executing, and optimizing email marketing campaigns, growing email lists, creating engaging content, and analyzing campaign performance. This role requires a strong understanding of email marketing best practices, proficiency in marketing automation tools, and excellent copywriting skills. The ideal candidate will have 3-5 years of experience in B2B SaaS email marketing and a BSc in Marketing or a related field. RetailNext offers a competitive salary, equity ownership, paid parental leave, professional development opportunities, and a remote-first hybrid work environment.

Requirements

• BSc degree in Marketing or relevant field
• 3-5 years experience in email marketing within the B2B SaaS industry (experience in retail will be advantageous but not necessary)
• Hands-on experience with HTML and CMS
• Proficiency in marketing automation technology such as Pardot or Marketo
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Familiarity with SFDC
• Drive, ingenuity, and gumption
• Ability to recognize future roadblocks, challenges, and solutions
• Be able to keep a handle on everything going on within the email marketing portfolio
• Assist with general content development where needed
• An ability to work under tight deadlines
• Outstanding copywriting and copyediting abilities
• Ability to harness collaboration to produce well-crafted content
• Ability to create high-impact, unique marketing campaigns
• Excellent project management and time management skills specific to marketing
• Ability to glean insights and develop recommendations based on email marketing data

Responsibilities

• Conduct market research to stay up to date with the latest consumer and email marketing trends
• Conceptualize, plan, execute, and optimize email marketing campaigns, that speak directly to the pain points of existing and prospective customers, to support the go-to-market strategy
• Identify innovative ways to expand the opt-in strategy and grow the company’s email lists with quality leads
• Develop new lead magnets (videos, infographics, slides, microsites, etc.) independent of content produced for other marketing channels
• Craft well-written, engaging copy that supports lead generation
• Proofread emails for clarity, grammar, and spelling
• Develop and maintain an email marketing calendar to ensure a consistent cadence of marketing activity
• Distribute emails through the use of automation software
• Ensure mobile-friendly email templates
• Analyze campaign performance to determine areas of strength and weakness, and suggest improvements that could inform subsequent outputs
• Upgrade email templates using graphics, A/B split testing, personalization, and advanced features
• Collaborate with graphic designers to improve the appearance layout of outputs
• Ensure emails follow industry best practices and uphold brand positioning
• Work cross-functionally with internal stakeholders for events, partner collaborations, launches, etc
• Ensure the email marketing performance is always aligned with OKRs and broader business goals
• Ensure the data hygiene of email lists is maintained at all times
• Maintain broad knowledge of company capabilities versus the strengths/weaknesses of competitive products
• Assist with sales communications where needed

Benefits

• Competitive Salary and Equity Ownership
• Paid Paternity/Maternity Leave
• Best Self Program - contribution towards your personal or professional development
• Once a month the entire company closes so we can enjoy a “Recharge Day”
• Focus on your career: The ability to own your career, grow, and we will invest in your career every year!