Email Marketing and Segmentation Specialist

Summary

Join Solution Tree's marketing team as an Email Marketing and Segmentation Specialist! This remote, full-time position, ideal for candidates in the Central or Eastern Time Zones, involves supporting email marketing campaigns, customer segmentation, and data analysis. You will collaborate with various teams, ensuring email content aligns with brand messaging. The role requires 2+ years of experience in email marketing or a related field and a data-driven mindset. Solution Tree offers a competitive compensation package including medical, dental, vision insurance, 401k, paid time off, and more. Occasional evening/weekend work and travel for quarterly meetings and the annual retreat are required.

Requirements

• 2+ years of experience in email marketing, digital marketing, or a related role
• Strong understanding of segmentation, A/B testing, and email performance metrics
• Meticulous in campaign execution, list management, and quality assurance
• Ability to analyze data, identify trends, and translate findings into actionable insights
• Strong written and verbal communication skills, with the ability to work collaboratively across teams
• Bachelor’s Degree
• Knowledge of ABM (Account-Based Marketing) strategies
• Familiarity with content marketing and SEO best practices

Responsibilities

• Assist in the planning, execution, and optimization of email marketing campaigns, including promotional, lifecycle, and automated emails
• Create and manage customer segments based on demographics, behaviors, and engagement data to deliver targeted and relevant content
• Set up and analyze email templates testing for subject lines, email content, and send times to optimize performance and improve email metrics
• Track email performance metrics (e.g., open rates, click-through rates, conversion rates) and provide insights for campaign improvements
• Use email marketing and automation platforms to create workflows, manage lists, and execute campaigns
• Work closely with the marketing, design, and content teams to ensure email content aligns with brand messaging and campaign goals
• Assist in developing customer journey maps to identify and fill gaps in the email communication strategy

Preferred Qualifications

• Establish a dedicated, quiet workspace that is free of distractions
• Manage personal obligations effectively during work hours so that they do not impede work commitments

Benefits

• Medical, dental, and vision insurance plans
• 401k
• Paid time off
• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance
• Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off