Email Marketing Specialist

Summary

Join Fresh Prints, a fast-growing NYC-based start-up, and drive impactful marketing initiatives. This role involves planning and executing email and text campaigns, optimizing performance through A/B testing, and collaborating with cross-functional teams. You will be responsible for monitoring campaign metrics, preparing reports, and managing daily administrative tasks. The ideal candidate possesses excellent communication and analytical skills, strong time management abilities, and a proactive, detail-oriented approach. This work-from-home position offers a competitive base pay, health insurance, and the opportunity for rapid professional growth within a dynamic team.

Requirements

• Excellent communication skills
• Fluency in English is a must
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different projects
• Strong analytical skills and comfort with numbers
• Basic knowledge of Google Sheets and MS Excel

Responsibilities

• Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates
• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences
• Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups
• Conduct A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates
• Monitor email and text campaign performance metrics and report findings for further analysis
• Coordinate with design, content, sales, and product teams to gather necessary materials and information for email and text campaigns
• Utilize data analysis and segmentation techniques to support the creation of targeted email and text campaigns
• Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management
• Effectively and proactively execute daily administrative tasks

Preferred Qualifications

Understanding basic HTML will earn you brownie points

Benefits

• $700 per month as base pay
• $40 NSA
• Health Insurance
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together
• This is a WFH role
• Hours are Monday - Friday, 3:00 PM - 12:00 AM Philippine Standard Time