Email Marketing Specialist

Summary

Join GameChanger's Growth Marketing team as an Email Marketing Specialist! You will be responsible for creating and executing email marketing initiatives, focusing on HTML email development and optimization for users and partners. This role requires strong HTML/CSS skills, experience with email marketing best practices, and a proven ability to manage email campaigns. You will work cross-functionally with various teams to improve revenue attainment through email outreach. The ideal candidate possesses 3+ years of email marketing experience and a basic understanding of sports. GameChanger offers a remote-first work environment with excellent benefits, including unlimited vacation, a WFH stipend, and comprehensive health insurance.

Requirements

• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation
• Strong HTML and CSS experience
• Understanding of responsive email design, QA testing, and email best practices
• Basic knowledge of sports required
• Ability to work cross-functionally across multiple teams and organizations
• Prior management of email campaigns with strong organizational, communication, and coordination skills
• Experience working in a start-up to scale environment
• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment

Responsibilities

• Develop HTML emails for GameChanger users and partner audiences
• Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development to increase YOY performance of revenue attainment via email outreach efforts
• Plan and execute QA testing initiatives across campaigns
• Monitor email performance & report findings to stakeholders
• Plan and execute A/B testing initiatives
• Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle

Preferred Qualifications

• Prior experience with Braze and HubSpot preferred
• Experience with Liquid, in-app, and push notifications a bonus

Benefits

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY
• Unlimited vacation policy
• Paid volunteer opportunities
• WFH stipend - $500 annually to make your WFH situation comfortable
• Snack stipend - $60 monthly to have snacks shipped to your home office
• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents
• Life insurance - basic life, supplemental life, and dependent life
• Disability leave - short-term disability and long-term disability
• Retirement savings - 401K plan offered through Vanguard, with a company match
• Company paid access to a wellness platform to support mental, financial and physical wellbeing
• Generous parental leave
• DICK’S Sporting Goods Teammate Discount