Email Marketing Specialist

closed
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Expertise.com

πŸ“Remote - Worldwide

Summary

We are seeking an experienced Email Marketing Specialist for a remote night shift position. The ideal candidate will have a proven track record of creating and implementing successful B2B email marketing campaigns that drive engagement, and will work closely with the Director of Product & Marketing to manage our email campaigns end-to-end.

Requirements

  • At least 3 years of experience in email marketing, preferably in a B2B
  • Proven experience in managing end-to-end email campaigns, including list segmentation, automation, A/B testing, and reporting
  • Excellent copywriting skills and ability to write compelling email copy that drives engagement and conversions
  • Experience with common email marketing platforms and basic HTML/CSS skills
  • Strong analytical skills and ability to use data to inform decision-making and optimize campaign performance
  • Knowledge of email deliverability best practices and ability to troubleshoot email issues (e.g., spam filters, bounces, etc.)
  • Excellent communication skills and ability to collaborate with cross-functional teams
  • Highly organized with strong attention to detail and ability to manage multiple tasks and deadlines
  • Results-driven mindset and ability to work in a fast-paced environment

Responsibilities

  • Develop and implement email marketing campaigns to increase engagement, retention, and revenue
  • Create and manage email lists, segments, and automation workflows
  • Write engaging and persuasive email subjects and copy that resonates with our target audience
  • Design email templates that are responsive, visually appealing, and optimized for different email clients and devices
  • Analyze and report on email campaign performance, identifying areas for improvement and optimization

Preferred Qualifications

Bonus: Knowledge of Salesforce & Pardot

This job is filled or no longer available