Email Marketing Specialist

Summary

We are seeking an experienced Email Marketing Specialist for a remote night shift position. The ideal candidate will have a proven track record of creating and implementing successful B2B email marketing campaigns that drive engagement, and will work closely with the Director of Product & Marketing to manage our email campaigns end-to-end.

Requirements

• At least 3 years of experience in email marketing, preferably in a B2B
• Proven experience in managing end-to-end email campaigns, including list segmentation, automation, A/B testing, and reporting
• Excellent copywriting skills and ability to write compelling email copy that drives engagement and conversions
• Experience with common email marketing platforms and basic HTML/CSS skills
• Strong analytical skills and ability to use data to inform decision-making and optimize campaign performance
• Knowledge of email deliverability best practices and ability to troubleshoot email issues (e.g., spam filters, bounces, etc.)
• Excellent communication skills and ability to collaborate with cross-functional teams
• Highly organized with strong attention to detail and ability to manage multiple tasks and deadlines
• Results-driven mindset and ability to work in a fast-paced environment

Responsibilities

• Develop and implement email marketing campaigns to increase engagement, retention, and revenue
• Create and manage email lists, segments, and automation workflows
• Write engaging and persuasive email subjects and copy that resonates with our target audience
• Design email templates that are responsive, visually appealing, and optimized for different email clients and devices
• Analyze and report on email campaign performance, identifying areas for improvement and optimization

Preferred Qualifications

Bonus: Knowledge of Salesforce & Pardot