Email Marketing Specialist

Summary

Join the NewRich Network as a part-time email marketing specialist and become a critical part of our customer acquisition strategy. You will develop and execute comprehensive email campaigns, build and maintain email templates, and collaborate with various teams. Responsibilities include defining email list requirements, ensuring timely delivery, complying with CAN-SPAM and CCPA guidelines, and monitoring campaign performance. You will also work to increase email subscriptions, evaluate data for insights, and propose enhancements. This role offers the potential to grow into a full-time position and is fully remote with flexible hours.

Requirements

• 5+ years of hands-on experience in a similar role
• A strong background in investing and equity markets
• Experience working at or with a very large publisher
• Detail-oriented along with a precise and clear communication style
• Experience working closely with developers on a technical level
• A highly collaborative, team-oriented individual comfortable with managing an experienced team
• High proficiency in email marketing tools and analytics
• Experience developing email marketing campaigns, including but not limited to strategy, HTML coding, and pushing tactics live into the market
• Stay updated on all Email Service Providers (like Klaviyo, Salesforce Marketing Cloud & Pardot) updates and marketplace changes
• Manage software updates and sender and delivery profiles

Responsibilities

• Develop comprehensive email campaigns to support the NewRich Network and all of our web properties
• Build and maintain email templates within our current email service provider
• Administrate recurring newsletters and evergreen marketing tactics
• Consult with stakeholders to develop an email strategy
• Define email list requirements and ensure emails are delivered on time to the right audiences
• Comply with CAN-SPAM & CCPA guidelines and help govern email list recipients
• Test campaigns, making sure they render properly within various mailbox providers
• Monitor deliverability and help remediate blocks or IP issues
• Track progress of campaigns and update stakeholders during meetings
• Consult with stakeholders to develop an email strategy
• Construct and implement an all-encompassing email marketing strategy
• Generate email lists and launch campaigns
• Develop and design various Call-to-Actions (CTAs) and email templates
• Assess the success of each campaign
• Define the key performance indicators for email marketing
• Generate and share weekly and monthly performance reports
• Develop effective email segment lists
• Work to increase the number of email subscriptions
• Evaluate data to gain valuable insights
• Propose enhancements based on analysis
• Segment lists based on factors such as past email interaction and website engagement
• Produce guidelines and plans for processes, A/B testing, and email-based promotional successes

Benefits

• 60,000–70,000 CAD (full-time equivalent; pro-rated for part-time)
• Competitive Compensation : Includes base salary, profit-sharing pool, and equity options
• Remote Flexibility : Fully remote work, flexible hours, generous PTO and sick leave
• Startup Impact : Small, agile team where your voice matters and you can shape the product and architecture
• Growth & Innovation : Work with a modern tech stack, fast career growth opportunities, and no micromanagement
• Team Culture : Annual company retreat, collaborative and supportive environment