Email Marketing Specialist

Summary

Join NinjaHoldings as a Sr. Email Marketing Specialist to develop, execute, and optimize email and SMS campaigns. You will manage the entire customer communication lifecycle, from strategy and building to execution and reporting. Leverage data-driven insights to enhance segmentation, improve deliverability, and maximize customer conversion and retention. The ideal candidate is detail-oriented, analytical, and experienced in managing email marketing in a fast-paced environment. You will collaborate with PM and engineering teams and utilize competitive marketing research. This role offers a competitive salary and benefits package, flexible remote work, and a dynamic startup culture.

Requirements

• 2-3 years of email marketing experience, preferably in financial services or other highly regulated industry
• Proficiency in email marketing platforms such as Iterable, Braze, Marketo, or similar automation tools
• Strong technical skills including knowledge of HTML/CSS and working experience with relational databases and SQL query authoring and SQL for querying relational databases
• Advanced analytical skills with the ability to interpret complex datasets and translate insights into actions
• Experience in A/B testing, multivariate testing and customer journey optimization
• Exceptional written communication skills are required
• Proven experience with project management including the ability to prioritize tasks and adapt to shifting business priorities
• Strong sense of ownership and attention to detail is required

Responsibilities

• Develop, implement, and optimize email and SMS marketing campaigns to drive new customer acquisition, retention, and engagement
• Execute day-to-day tasks including, but not limited to: building, launching, analyzing and iterating on A/B tests to improve the overall customer experience
• Debug technical issues related to HTML/CSS, journeys, lists, and other aspects of email execution
• Monitor and maintain email deliverability, reduce spam complaints, and improve open and click-through rates
• Build and maintain dashboards to investigate anomalies and monitor and report on email performance
• Utilize competitive marketing research and product intelligence to understand the competitive landscape
• Collaborate with our PM and engineering teams to create requirements and assist with the development of marketing-related features

Preferred Qualifications

• Experience working in a remote environment
• Experience with referral or affiliate marketing

Benefits

• Competitive salary and benefits package
• Flexible, remote work
• Fun, fast-paced work environment
• Dynamic start-up culture
• Ability to make an immediate impact in a growth stage company
• Convenient downtown Chicago office located in the heart of the city