Email Marketing Specialist

Summary

Join Helium Mobile as a part-time Email Marketing Specialist contractor! This remote, U.S.-based role requires 20 hours per week and focuses on developing and executing engaging email campaigns. You will design, code, and deploy responsive email templates using Braze, conduct A/B testing, and utilize segmentation tools for personalization. Collaboration with cross-functional teams is key, along with strong analytical skills to optimize campaign performance. The ideal candidate has 3+ years of email marketing experience and proficiency in HTML, Braze, and Figma. Compensation is $55/hour, and the position is 1099, not eligible for benefits like health insurance or paid leave.

Requirements

• 3+ years of experience in email marketing, with a proven track record of executing successful campaigns
• Proficiency in HTML/CSS for email development and a strong understanding of email best practices
• Hands-on experience with Braze (or similar customer engagement platforms)
• Experience working with Figma to collaborate on and deliver email designs
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent project management skills and attention to detail
• Knowledge of email deliverability, compliance standards, and accessibility best practices
• Ability to work cross-functionally and thrive in a fast-paced, collaborative environment
• Applicants must be legally authorized to work in the United States of America. No authorization is offered by the employer

Responsibilities

• Design, code (HTML), and deploy responsive email templates using Braze, ensuring cross-device and cross-browser compatibility
• Build and manage targeted, personalized email campaigns that support customer lifecycle goals—including acquisition, onboarding, engagement, and retention
• Conduct A/B tests on subject lines, copy, design, and send times to improve open rates, click-through rates, and conversions
• Utilize Braze's advanced segmentation tools to deliver hyper-targeted content and personalized customer journeys
• Work closely with the design team in Figma to develop visually compelling email assets that align with brand guidelines
• Analyze email performance metrics and deliver actionable insights to refine and optimize future campaigns
• Ensure all emails comply with CPNI, CAN-SPAM, GDPR, and other relevant regulations while optimizing deliverability and minimizing bounce rates

Preferred Qualifications

• Experience with dynamic content, Liquid scripting, or other personalization techniques
• Knowledge of SMS and push notification marketing
• Familiarity with API-triggered messaging and advanced automation workflows

Benefits

• Pay rate is $55 per hour
• Estimated weekly time commitment of 20 hours and is not eligible for overtime. This could increase with business needs
• 100% remote - work where and when you want to