Email Marketing Specialist

Summary

Join a leading hydroponics retailer as their Email Marketing Specialist! This fully remote position requires managing and optimizing B2B and B2C email marketing efforts using HubSpot. You will develop and execute email strategies, manage email lists, analyze campaign performance, and collaborate with cross-functional teams. The ideal candidate possesses 2+ years of email marketing experience with proven HubSpot expertise and a data-driven approach. This role offers the opportunity to significantly impact the company's growth within the hydroponics and gardening sectors.

Requirements

• Minimum of 2+ years of experience in email marketing with strong proficiency in HubSpot
• Proven expertise in HubSpot’s email marketing tools, workflows, and reporting functionalities
• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability
• Experience with A/B testing and analyzing data to optimize campaign performance
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects
• B2B and B2C email marketing experience
• Demonstrated ability to improve email performance metrics
• Proficiency with Microsoft Office Suite, HubSpot, and Asana (or similar project management tools)

Responsibilities

• Develop and execute email strategies for both B2B and B2C audiences, aligning with overall marketing objectives
• Create and manage an email calendar, ensuring timely and relevant communication
• Segment audiences and personalize content to drive engagement and conversions
• Stay updated with email marketing best practices and industry trends
• Leverage HubSpot’s email marketing tools to build, design, and deploy email campaigns, including newsletters, promotional emails, and transactional emails
• Manage and optimize email lists, maintaining data hygiene within HubSpot
• Develop and manage email templates to ensure brand consistency and mobile responsiveness
• Implement and manage email automation workflows for lead nurturing, customer onboarding, and retention
• Monitor and analyze email campaign performance using HubSpot reporting and analytics tools
• Track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates
• Provide actionable insights and recommendations to optimize campaign performance
• Conduct A/B testing to improve email effectiveness
• Develop and implement SMS marketing strategies for both B2B and B2C audiences
• Utilize HubSpot’s SMS tools to create, build, and deploy SMS campaigns
• Manage and optimize SMS lists, ensuring data hygiene within HubSpot
• Collaborate with marketing, sales, and product teams to ensure consistency in messaging
• Report on email campaign performance, providing insights to stakeholders
• Work with designers and content creators to develop compelling email content
• Create and execute strategies for growing the email database through forms, lead magnets, social media, and events
• Optimize lead capture forms and landing pages for maximum conversion rates
• Track database growth and identify improvement opportunities
• Ensure all email campaigns comply with relevant regulations (e.g., GDPR, ADA Compliance)

Preferred Qualifications

• HubSpot Email Marketing Certification
• Bachelor’s degree in Marketing, Communications, or a related field
• Experience with HTML and CSS for email design
• Familiarity with other marketing automation platforms

Benefits

Fully-Remote (Work from Home)