B2B Email Marketing Specialist

Summary

Join Certus, a company dedicated to providing innovative training and education solutions, as a B2B Email Marketing Specialist. You will be responsible for executing email marketing strategies, managing direct mail efforts, and collaborating with channel marketers on list data and campaign schedules. This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced environment. You will also need experience with email marketing platforms, design software, and writing engaging copy. As a remote employee, you will have the flexibility to work from anywhere.

Requirements

• 2+ years of experience in B2B Marketing
• Highly organized, extremely detail-oriented, able to work independently and manage time efficiently
• Ability to work collaboratively in a fast-paced and deadline-oriented environment
• Ability to quickly learn new technologies, applications, and processes
• Professional oral and written communication skills
• Experience with InDesign, Canva or other print media design software
• Experience with Act-On, Emarsys, Email Studio, Pardot or other robust email marketing platform
• Ability to write engaging, action-driving, and grammatically correct copy
• Ability to use conditional logic to segment audiences
• Knowledge of how to comply with CAN-SPAM laws
• Thorough understanding customer segmentation & targeting theories & processes
• Quarterly, Yearly, or Cyclical improvement of email metrics such as open rate, click through rates, and revenue per email
• Quarterly, Yearly, or Cyclical increases in number campaigns and/or campaign strategies executed
• Continual clean up, and organization of email campaigns, automations, segments, contacts, and other object used within the email service platform

Responsibilities

• Execute email marketing strategies, automation logic, content, and delivery
• Ownership of direct mail and email efforts across multiple brands, including but not limited to customer segmentation, approval of proofs and coordination/negotiation with vendors, and touchpoint automation
• Collaboration with all channel marketers on list data and campaign release schedules
• Research and utilize engagement marketing best practices
• Diagnose and escalate technical issues related to HTML templates, list segmentation and other aspects email marketing execution
• Analyze and report metrics on a daily, weekly, and ad hoc basis to identify opportunities for testing and optimization
• Design, prep, and coordinate with vendors to ensure timely distribution of mail
• Sourcing and procurement of state, regulatory and/or third-party data sources

Benefits

• This position will have a base pay between $60,000 - $70,000/year and will be eligible for up to a 5% bonus, paid out annually
• Remote work, flexible hours