Email Marketing Specialist

Summary

Join Ratehub, a leading Canadian Fintech company, as an Email Marketing Specialist! Based in downtown Toronto with remote options, you'll develop and execute email marketing campaigns using Salesforce Marketing Cloud. Collaborate with cross-functional teams to drive lead generation, customer retention, and business growth. Analyze campaign performance, optimize strategies, and ensure compliance with regulations. Leverage your expertise in email marketing automation and data analysis to enhance email templates and improve KPIs. This role requires a minimum of 3 years in email marketing and experience with Salesforce Marketing Cloud. Ratehub offers a competitive salary, remote-first flexibility, flexible hours, comprehensive benefits, and various perks.

Requirements

• Minimum 3 years in Email Marketing and at least one year working with marketing automation
• Experience in building email journeys with Salesforce marketing cloud
• Strong analytical skills to interpret campaign data and refine strategies
• Strong copy-writing skills (ability to create first draft email copy, creative subject lines, etc.)
• Understanding deliverability of email, barriers to making it to the inbox, DNS, IP’s, DKIM, definition of bounce reasons, etc
• Strong knowledge of CASL

Responsibilities

• Plan and manage the execution of email marketing programs within Salesforce marketing cloud including development, campaign setup, scheduling, testing, quality assurance, and deployment
• Analyze and track email performance KPIs (open rate, click rate, unsub rate, etc.) and other related metrics (conversion rates, revenue generated, etc.) to provide actionable insights for improvement
• Test different email elements (copy, subject lines, design elements, etc) via A/B testing to enhance email templates and improve email KPIs
• Collaborate with other cross-functional teams (Content, Analytics, etc) to ensure smooth execution of marketing campaigns and continued optimization to ensure achievement of email KPI targets
• Oversee maintenance and growth of subscribed email lists, ensuring compliance with spam regulations and best practices
• Stay up-to-date on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization

Preferred Qualifications

Proficiency in HTML, CSS, SQL and AMPscript for email design and data segmentation

Benefits

• Competitive salary
• Remote-first organization
• Flexible hours
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!