Email Marketing Specialist

Summary

Join our client, a leading design and marketing agency, as their new Email Marketing Specialist! This fully remote position (9 AM - 5 PM EST) requires managing the entire email campaign lifecycle, from planning and creation to analysis and optimization. You will leverage data-driven strategies to build and refine automated email workflows, ensuring high engagement and conversions. Success in this role means delivering high-performing campaigns, optimized automation, and data-driven improvements. The ideal candidate will have agency experience and proficiency in email marketing platforms. Apply now to make a significant impact on brand growth and customer retention!

Requirements

• 3+ years in email marketing, with at least 2 years in a digital marketing agency
• Proficiency in email marketing software such as Mailchimp, MyEmma, ActiveCampaign (or similar)
• Strong ability to track, measure, and optimize email performance
• Familiarity with email marketing regulations (CAN-SPAM, GDPR)
• Excellent written and verbal communication skills in English
• Ability to manage multiple campaigns, meet deadlines, and maintain quality

Responsibilities

• Plan, create, and deploy high-impact email marketing campaigns targeting different audience segments
• Build and optimize email sequences for lead nurturing, onboarding, and customer retention
• Set up and manage automated email workflows to enhance engagement and conversion rates
• Continuously refine and optimize automations based on performance insights
• Use data-driven segmentation to personalize email content for maximum impact
• Implement A/B testing to analyze and improve open rates, click-through rates, and conversions
• Track key email marketing metrics (open rates, CTR, conversions) and optimize for better results
• Generate performance reports with insights and recommendations for future strategies
• Ensure all campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations
• Maintain email list hygiene and optimize for deliverability and engagement
• Work closely with designers, copywriters, and strategists to create engaging email content
• Stay up-to-date with email marketing trends, tools, and emerging best practices to drive innovation

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST