Employer Brand Specialist

Summary

Join Playson, a technology-driven company redefining game development standards, as their Employer Brand Specialist. You will develop and implement an employer branding strategy to attract top tech talent, collaborating with various teams. Responsibilities include crafting compelling content, managing online presence, engaging with tech communities, and tracking brand success metrics. The ideal candidate possesses proven experience in employer branding within tech-driven industries, strong storytelling abilities, and a data-driven mindset. Playson offers a competitive salary with quarterly bonuses, remote or hybrid work, and the opportunity to shape their global employer brand.

Requirements

• Proven experience in Employer Branding, Talent Marketing, or Communications, preferably in tech-driven industries
• Deep understanding of tech talent motivations and how top-tier companies communicate their employer brand
• Strong storytelling ability, with experience in content creation, employer branding campaigns, and community engagement
• Experience managing LinkedIn, Glassdoor, and other employer review platforms
• Data-driven mindset: ability to measure, track, and report on branding efforts and adjust based on insights

Responsibilities

• Define & Develop the Employer Brand Strategy
• Craft and implement an employer branding framework to attract high-performing tech, commercial and product talent
• Work closely with Talent Acquisition, People & Culture, Event and Marketing teams to align employer brand messaging with company goals
• Leverage tech industry best practices in employer branding, taking inspiration from companies like OpenAI, Spotify, and Netflix
• Drive tech & product storytelling through blogs (ex: Medium, LinkedIn), showcasing Playson's engineering excellence and product vision
• Develop a cultural handbook that highlights our Talent + Freedom + Responsibility ethos
• Launch and oversee an open-source initiative, encouraging tech contributions that enhance Playson's reputation in developer communities
• Plan and execute video interviews, vlogs, and articles with employees to humanize our culture
• Strengthen Playson's employer brand across key tech and product platforms (GitHub, Stack Overflow, AngelList, Crunchbase, Behance, etc.)
• Manage and improve employer ratings (Glassdoor, LinkedIn, etc.)
• Represent and engage Playson in industry events, hackathons, webinars, and networking gatherings so that we create communities
• Develop a network of brand ambassadors among Playson's employees, coaching them to share their experiences authentically
• Foster relationships with tech/product communities (Dev.pro, HackerRank, Codeforces) to increase visibility and engagement
• Track and measure employer brand success through metrics like applications, referrals, media coverage, and event-driven hiring impact

Preferred Qualifications

• Familiarity with open-source initiatives, tech blogging, and developer-focused branding is a plus
• Experience within the iGaming industry on building a strong Employer Brand is a great advantage

Benefits

• Competitive salary with quarterly bonuses (30-100% of a monthly salary based on team results)
• Remote or hybrid work model in hub locations
• The opportunity to shape Playson’s global employer brand and attract top-tier talent
• A high-growth, high-impact role with ownership over the employer brand strategy
• The chance to work with industry leaders and shape how Playson is perceived worldwide