Employer Branding Specialist

Summary

Join Podium as an Employer Branding Specialist and enhance our company's reputation by developing and executing comprehensive employer branding strategies. You will create compelling content to showcase our culture and attract top talent, managing employer branding initiatives across various social media platforms. Collaborate with the recruitment team to ensure consistent brand communication throughout the hiring process, and boost employee referrals through targeted campaigns. Measure campaign effectiveness using key metrics and stay updated on market trends and best practices. This hybrid role requires a Bachelor’s degree in a related field and 3+ years of relevant experience. You will work closely with HR and Marketing teams to build a strong employer brand internally and externally.

Requirements

• Bachelor’s degree in Marketing, Human Resources, Communications, or a related field
• 3+ years of experience in employer branding, recruitment marketing, or related HR functions
• Strong written and verbal communication skills
• Experience with social media platforms and content creation
• Creative thinking with the ability to develop and execute unique branding strategies
• Strong analytical skills and experience in using data to drive decision-making
• Operate in US time zone (Mountain Time) -- 8pm - 4am PKT
• This is a hybrid role and you would be required to work onsite a few days out of the week

Responsibilities

• Develop and execute a comprehensive employer branding strategy to attract, engage, and retain top talent
• Create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to showcase the company’s culture, employee stories, and benefits
• Manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others
• Partner with the recruitment team to ensure that the employer brand is consistently communicated during the hiring process
• Enhance the internal referral program with targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors
• Develop programs to encourage employees to advocate for the company as a great place to work
• Ensure that the employer brand aligns with the overall corporate brand and messaging
• Measure the effectiveness of branding campaigns using metrics such as candidate engagement, application rates, and feedback from new hires
• Stay informed about market trends, competitor employer branding strategies, and best practices

Preferred Qualifications

• Proficiency in tools such as Canva, Adobe Creative Suite, and social media management tools (Hootsuite, Sprout Social, etc.) is a plus
• Experience in video production and editing