Senior Specialist, PR & Brand Communications

Summary

Join Taskrabbit, a remote-first company, as a Senior PR Specialist and contribute to impactful communications strategies driving national awareness and supporting metro-level growth. You will shape the brand narrative, spearhead creative campaigns, and manage media relations. This role requires a strategic thinker with proven success in media relations, campaign development, and project management. The position offers a competitive salary, comprehensive benefits, and a collaborative work environment. The role will be remote-first initially, transitioning to a hybrid model in 2025. Taskrabbit is committed to diversity and inclusion, offering a supportive and equitable workplace.

Requirements

• 4+ years marketing/events experience at a PR or integrated marketing agency or in-house team focused on consumer, B2B, or product PR
• Exquisite written and verbal communication skills
• Natural strategic thinker, with ability to see the forest from the trees
• Skill and appetite to operate at high pace and quality in an entrepreneurial context
• Excellent problem solving skills, with demonstrated ability to find creative solutions to ambiguous problems
• Excellent time-management skills and attention to detail
• Strong project management skills and the ability to prioritize across projects
• Professional, positive, upbeat attitude

Responsibilities

• Develop and execute quarterly PR plans to drive steady drumbeat of coverage across multiple mediums (online, print, broadcast, podcast, speaking/events, etc.)
• Manage U.S. agency and work with agency team to manage inbound press inquiries and proactive outreach efforts, including drafting pitches, quotes, and responses, and setting up spokesperson interviews
• Research and draft press releases, talking points, Q&As, fact sheets, blog posts, and other written materials
• Develop and pitch story ideas to media to support seasonal brand and product priorities and major company initiatives
• Create, develop, and source materials for proactive press outreach, including digital press kits, creative mailers, photo, video, data, and graphics
• Coordinate with Partnerships, Social and Influencer teams on PR opportunities
• Monitor and maintain all media coverage, and analyze PR performance metrics to assess impact, inform future strategy, and optimize outreach efforts
• Produce results reports that demonstrate the effectiveness of PR efforts, and inform and inspire the internal team
• Assist with crisis comms and reputation management
• Draft communications materials for executives and prepare them for press opportunities
• Develop and execute localized PR strategies to drive awareness and engagement in key regional markets, including community events, hyperlocal media, and grassroots initiatives

Benefits

• Employer-paid health insurance
• 401k match with immediate vesting for our US based employees
• Generous and flexible time off with 2 company-wide closure weeks
• Taskrabbit product stipends
• Wellness + productivity + education stipends
• IKEA discounts
• Reproductive health support
• Remote-First Company