Event and Field Marketing Manager

Summary

Join Twilio as the next Event & Field Marketing Manager and play a key role in growing Twilio’s social impact. You will drive demand through field marketing programs to meet or exceed revenue goals. Partner with Sales and cross-functional Marketing teams to create and execute strategic field marketing programs, including Twilio-sponsored live events, third-party industry events, webinars, and custom Twilio.org experiences. Responsibilities include planning and executing events, developing internal playbooks, managing an annual event calendar, creating content, working with sales and operations teams, and managing budgets. The role requires 5+ years of B2B software event and field marketing experience and strong project management skills. The position is based in Canada (Alberta, British Columbia, or Ontario) with approximately 25% travel.

Requirements

• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack

Responsibilities

• Plan and execute strategic events (both in-person and virtual)
• Develop internal playbooks and best practices for all categories of events, both first party and third party
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups
• Work closely with operations for lead management
• Maintain, report and forecast budget spend and efficacy of the spend against event results

Preferred Qualifications

• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred
• Global event coordination experience
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans
• Experience with Airtable Program Management software

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program