Field Marketing Events Manager

Deel
Summary
Join Deel as a Field Marketing Events Manager and lead the execution of regional events across Europe, the Middle East, and Africa, driving awareness, pipeline, and customer engagement. You will own the strategy and execution of Deelβs hosted and sponsored field marketing programs, including trade shows, conferences, and sales acceleration events. Collaborate closely with Sales and Regional Marketing leaders to create impactful, localized programs. Manage event execution end-to-end, localizing campaigns, and ensuring operational excellence. Establish performance goals and KPIs, track event performance to ensure ROI, and leverage data to refine strategy. Ensure seamless alignment with EMEA partner marketing activations. Support post-event reporting and follow-up processes.
Requirements
- 4-6 years of experience in field marketing or event management, ideally in B2B SaaS or high-growth environments
- Proven track record of executing multi-format events across EMEA markets (in-person and virtual)
- Skilled at working cross-functionally with sales, partnerships, and marketing teams
- Highly organized, detail-oriented, and experienced in managing multiple projects simultaneously
- Strong understanding of sales enablement strategies and experience working with sales teams to drive event engagement
- Strong communication and vendor negotiation skills
- Comfortable with data - able to measure impact and make strategic recommendations
- Ability to thrive in a fast-paced, high-growth environment, balancing multiple events and priorities simultaneously
- Willingness to travel for event execution (30β40%)
Responsibilities
- Plan, execute, and optimize Deelβs EMEA field event portfolio (hosted and sponsored)
- Partner with Sales and Regional Marketing leads to design programs that generate leads, accelerate pipeline, and deepen customer engagement
- Own logistics, vendor management, budget tracking, and onsite execution for all assigned events
- Collaborate with Campaigns, Product Marketing, Content, and Creative teams to ensure on-brand assets and compelling messaging tailored to each region
- Establish performance goals and KPIs; track and analyze event performance to ensure ROI
- Leverage data and sales feedback to continuously refine strategy and event selection
- Ensure seamless alignment with EMEA partner marketing activations, collaborating with the Partner Events Manager when appropriate
- Support post-event reporting and follow-up processes in collaboration with RevOps and Sales
Preferred Qualifications
- Proficiency in Salesforce, Looker, Hubspot, and Swoogo tools
- Fluent in English; French language is a plus
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access