Event Marketer

Summary

Join Upbound, the company behind Crossplane, as an Event Marketer and play a key role in planning and executing impactful marketing events. You will oversee webinars, field marketing events, and corporate events, ensuring alignment with marketing goals and delivering measurable results. This role requires strong organizational skills, collaboration with various teams, and a data-driven approach to event logistics and reporting. You will manage event logistics, track key metrics, and develop follow-up strategies to convert attendees into leads and customers. The ideal candidate possesses at least two years of marketing experience, including one year in events marketing, and excels in communication and leadership. Upbound offers a collaborative and supportive work environment.

Requirements

• Have at least 2 years of experience in marketing with at least one year in events marketing
• Love to plan. You’re a details person. You bring passionate for organized processes that are well tracked and well managed
• Have great communication skills and natural leadership. Working closely with the sales team, vendors, executives and open source community leaders does not phase you in the slightest
• Understand marketing attribution, metrics and reporting. You’ll be responsible in ensuring events are tied to business objectives

Responsibilities

• Plan, promote, and execute webinars to educate and engage target audiences
• Collaborate with content, product, and sales teams to develop compelling webinar topics and secure speakers
• Manage webinar platforms (e.g., Zoom, On24) to ensure seamless execution
• Track registration, attendance, and engagement metrics; analyze results to improve future performance
• Organize and execute regional in-person events such as roadshows, meetups, and lunch-and-learns
• Partner with sales and regional teams to identify key markets and target attendees
• Coordinate event logistics, including venue selection, catering, signage, and on-site setup
• Manage follow-up strategies to convert attendees into leads and customers
• Lead the planning and execution of larger-scale corporate events, including trade shows, conferences, and company-hosted summits
• Collaborate with cross-functional teams to align event objectives with overall marketing strategies
• Handle vendor relationships, budgets, and timelines to ensure events are delivered on schedule and within scope

Preferred Qualifications

• Have experience with Lead generation
• Have experience in cloud infrastructure and/or open source technologies and related events
• Know Hubspot, On24, Zoominfo and similar marketing technology
• Have worked in a remote/distributed startup before and can bring that experience to bear at Upbound