Event Marketing Manager

Summary

Join Truepic as an Event Marketing Manager and lead the strategy and execution of virtual and in-person events. You will create impactful experiences to strengthen Truepic's brand, engage audiences, and support the mission of driving transparency in digital media. Reporting to the Director of Demand Generation, you will collaborate with cross-functional teams to produce high-quality events with measurable results. This role requires 3-5 years of experience in event marketing, ideally in B2B tech, and a strategic, data-driven approach. The position is remote in the US with up to 25% travel.

Requirements

• 3-5 years in event marketing, ideally in a B2B tech environment
• Experience in planning and executing both large-scale conferences and smaller, targeted events
• Proven track record in creating events that deliver measurable business impact and align with overarching marketing and business goals
• Strong analytical skills with a data-driven mindset for measuring success and optimizing for future improvements
• Eager to experiment with new approaches, ideas, and tools to create memorable, brand-aligned experiences
• Experience with email marketing, paid campaigns, and CRM systems (Hubspot is a plus!)

Responsibilities

• Define and execute an annual event strategy that includes flagship industry events, partner activations, and Truepic-hosted experiences like webinars to support go-to-market priorities
• Own the full lifecycle of each event from planning to execution and post-event analysis. Ensure high-quality attendee experiences and deliver clear post-event ROI
• Manage event budgets and oversee vendor selection and relationships, ensuring quality and brand alignment
• Partner with growth, product marketing, sales, partnerships, and other teams to align event content, messaging, and objectives
• Innovate ways to create meaningful, interactive experiences that showcase Truepic product and brand values of transparency and authenticity, maximizing engagement and impact
• Set KPIs for each event, measure success, and refine strategies based on insights. Share outcomes and recommendations with stakeholders to improve future events
• Develop a comprehensive calendar of internal and external events, coordinating logistics, travel, and staffing needs
• Lead the development of event content, working closely with creative teams and speakers to produce impactful sessions, demos, and immersive experiences