Events Marketing Manager

Summary

Join LifeLabs Learning as their Events Marketing Manager! You will develop and execute comprehensive marketing strategies for both virtual and in-person events, including their Culture Club series and partner events. This role requires strong project management skills, collaboration with internal and external partners, and a focus on achieving ambitious revenue goals. You will create engaging content, manage event promotion, analyze feedback, and stay updated on industry trends. The ideal candidate has at least 3 years of B2B event marketing experience, proven success in event planning and execution, and strong content creation skills. LifeLabs Learning offers a remote work environment, competitive salary and bonus structure, and a comprehensive benefits package.

Requirements

• A minimum of 3 years of experience in brand marketing, with a specific focus on events, both virtual and in-person
• Proven track record in planning and executing events, from small-scale to large conferences. You are able to speak to how you evaluate success and the KPIs you’ve used to achieve results through field-marketing
• Strong content creation skills, including the ability to craft engaging event-specific content
• Solid marketing background with expertise in event promotion and audience engagement
• Proficiency in analyzing event data and feedback to refine strategies

Responsibilities

• Develop and build upon a comprehensive strategy for marketing through events, covering both virtual and in-person events
• Lead the planning and execution of events, from small workshops to large-scale conferences and tradeshows, ensuring they align with the brand message and resonate with our target audience
• Excel at managing details and ensuring events are project managed to an expert level
• Collaborate with content creators to generate engaging content and materials specific to events, such as presentations, collateral, and promotional materials
• Implement marketing campaigns that drive attendance and engagement for events. This includes email marketing, social media, and other promotional channels
• Develop strategies for audience engagement during events, ensuring participants have a meaningful and memorable experience
• Collect and analyze feedback from events to continuously improve and fine-tune future strategies
• Stay updated on industry trends and competitive activities, integrating these insights into pr, community, events and brand strategies
• Maintain the strong relationships we have with our events partners and find new opportunities to engage in partnerships as it relates to our events strategy
• Build strong relationships across the company to work with our facilitators and train them on events, work with our sales team and align with them on goals for events and their roles, and work with the marketing team to ensure our events are meeting customer needs across the funnel

Preferred Qualifications

• Technical expertise in events software including: Hubspot, Splash, and Zoom
• Experience within the learning & development industry

Benefits

• Medical, dental, and vision insurance
• 18 vacation days
• 9 paid holidays
• 1 personal Values Day
• 1 May Day (Mental Health Awareness Month)
• 1 Open the Circle Day
• Kind Fridays (employees end work at 3pm local time on Fridays)
• 401K
• Team profit share
• Annual Learning Days
• Lending library
• Dedicated peer coach
• Ongoing training
• Biannual team retreats
• Salary + bonus (Success Share)
• Long-Term Incentive Plan (LTIP)
• Remote (can be based anywhere in the U.S.)