Events Marketing Manager

Summary

Join GroundTruth as our B2B Events Marketing Manager and be responsible for planning, executing, and optimizing events that engage and generate leads. Strategically assess and select events to build brand awareness and strengthen our position in the ad tech industry. Collaborate with sales, marketing, and product teams to ensure alignment with business objectives. Manage event budgets, timelines, and vendors. Define goals for each event program and measure ROI. Create and execute comprehensive pre, during, and post-event marketing plans. Generate qualified leads and ensure smooth handoff to the sales team. This role requires strong project management, communication, and analytical skills. GroundTruth offers a remote-first philosophy, flexible vacation, and a comprehensive benefits package.

Requirements

• 4+ years of experience in B2B event marketing, ideally within the ad tech or technology sector
• Proven track record of planning and executing successful events and trade shows, and strong project management skills with attention to detail and the ability to manage multiple events simultaneously
• Ability to think strategically and analytically with a focus on measurable business outcomes
• Creative and proactive, with a passion for marketing and delivering high-quality events
• Exceptional communication and interpersonal skills to collaborate across teams and build relationships with external partners
• Experience with CRM and marketing automation platforms like Salesforce or Hubspot

Responsibilities

• Develop and execute a comprehensive event strategy for GroundTruth that drives brand awareness and generates leads
• Strategically assess and select the right events to develop brand awareness and strengthen our market positioning
• Manage the full event lifecycle from concept to execution, including logistics, promotion, company decks/presentations for the event, and post-event follow-up
• Collaborate with internal teams (sales, marketing, product) to ensure events align with business goals and messaging, as well as external partners (clients and vendors) during all phases of planning
• Track complex budgets, including contract and vendor negotiations, and measure the impact and ROI of events by incorporating tracking into projects, recapping events, and driving leads
• Create and execute a holistic pre, during, and post-event marketing plan via email, social media, direct outreach, website, and partnerships with industry organizations
• Generate qualified leads from events and ensure a smooth handoff to the sales team, maintaining engagement throughout the sales funnel
• Manage inventory of promotional products (swag) and gifting
• Support other team initiatives as needed

Preferred Qualifications

• Collaborative
• Resourceful
• Innovative
• Determined
• A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
• Curious
• A fast learner
• A strong communicator with solid written/verbal presentation skills
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

Benefits

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay
• Company bonus