Event Marketing Manager

Summary

Join Fleetworthy as an Event Marketing Manager and play a pivotal role in driving event strategies that boost sales, strengthen brand presence, and support Account-Based Marketing (ABM) initiatives. You will plan and execute trade shows, webinars, and ABM-focused events, collaborating with various teams to achieve business goals. Responsibilities include coordinating event logistics, integrating event strategies with broader marketing campaigns, and tracking event outcomes. You will also leverage events to establish Fleetworthy as a thought leader and manage event budgets. The ideal candidate possesses 5+ years of event marketing experience, including ABM strategies, and industry experience in fleet management or technology/SaaS. A willingness to travel up to 15% is required.

Requirements

• 5+ years of experience in event marketing, including experience with ABM-focused strategies
• Industry experience in fleet management or technology / SaaS is required
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail
• Strong collaboration skills, with experience working across teams and with external vendors and partners
• Proficiency in project management, marketing, and CRM tools (e.g., Monday.com, Salesforce, Zoom webinar)
• Willingness to travel for in-person events as required, up to 15%

Responsibilities

• Plan and execute trade shows, webinars, and virtual events to support pipeline growth and reinforce the company’s position as an industry leader
• Collaborate with Sales, Partner, and Customer teams to identify key accounts and tailor event strategies that align with business goals
• Coordinate event logistics, including venue selection, vendor relationships, booth design, and event marketing materials
• Integrate event strategies with broader marketing campaigns to deliver personalized experiences for targeted accounts
• Partner with Marketing, Sales, Partner, and Customer departments to develop and activate ABM event tactics that drive engagement with high-priority accounts
• Create tailored pre-event and post-event campaigns designed to nurture relationships and accelerate decision-making within target accounts
• Track and report on ABM-focused event outcomes, including account engagement, pipeline contribution, and ROI
• Align event strategies with business development objectives, ensuring events generate qualified leads and opportunities for the sales pipeline
• Collaborate with Sales, Partner, and Customer departments to deliver targeted outreach and follow-up campaigns to maximize event impact on revenue generation
• Leverage events to position the company as a thought leader in fleet and technology industries
• Drive impactful experiences that amplify the company’s brand visibility and create memorable interactions for prospects and customers
• Measure event success through key metrics such as lead quality, account engagement, and cost-per-lead
• Analyze results to refine future event and ABM strategies, improving ROI and campaign effectiveness
• Develop and manage budgets for events and ABM activations, ensuring efficient use of resources while achieving high-quality outcomes

Benefits

Up to $100,000 USD Yearly