Event Marketing Manager

Summary

Join Typeface, a fast-growing GenAI company, as a key member of the marketing team. In this critical role, you will lead and execute a high volume of trade shows and field events, directly driving pipeline growth and brand awareness. You will manage event strategy and execution, ensuring alignment with demand generation goals and targeted ICP engagement. Responsibilities include developing and executing strategic event plans, collaborating with cross-functional teams, managing event promotion and logistics, tracking and analyzing event performance, and designing memorable event experiences. The ideal candidate possesses extensive event marketing experience, strong project management skills, and exceptional collaboration abilities. This position offers a competitive salary and benefits package, including medical, dental, and vision insurance, flexible PTO, parental leave, and a hybrid work schedule.

Requirements

• A Bachelor's degree or equivalent experience
• 4+ years of event and field marketing experience, including managing a high volume of trade shows in a fast-paced, high-growth environment
• Proven expertise in event logistics, project management, budget oversight, and ROI analysis, with a data-driven approach to decision-making
• Strong vendor negotiation and management skills, including experience with venue sourcing, booth design, F&B, giveaways, and staffing
• A creative mindset with a track record of crafting unique, high-impact event experiences
• Exceptional collaboration skills, working cross-functionally with sales, marketing, partners, and leadership to align on objectives and deliverables
• A desire to test, learn and grow a start up
• Ability to travel up to , including weekends and holidays as required for event execution
• Self-governing initiator who can drive deliverables with minimal supervision

Responsibilities

• Develop and execute a strategic event plan aligned with pipeline goals, including high-impact “Super Bowl” trade shows, partner-driven opportunities, and sales-led field events. Use consistent criteria to prioritize and evaluate events based on ROI potential
• Collaborate with cross-functional teams (sales, product, leadership) to define event objectives, messaging, deliverables, and participation, ensuring seamless integration with broader campaigns and a cohesive go-to-market strategy
• Plan and manage event promotion across pre-, during-, and post-event phases, leveraging digital, social, and direct engagement tactics to maximize awareness, engagement, and conversions
• Oversee all event logistics, including booth design, materials, shipping, on-site setup, staff schedules and training, exclusive meetings, and execution of field events, ensuring seamless delivery and exceptional attendee experiences
• Track and analyze event performance, including S2 conversions and ROI, and provide actionable insights to refine strategies and continuously improve outcomes
• Design memorable event experiences that set our brand apart, deepen customer and prospect engagement, and build long-term loyalty
• Integrate events into larger campaigns for maximum visibility and impact, amplifying their effectiveness across multiple channels
• Partner with the partner team to build a robust field strategy that strengthens collaboration and improves Lead-to-S2 conversion rates
• Own the front-line event insights by testing messaging, demos, and customer interactions at trade shows and field events. Build cross-functional relationships with customer success, product, and sales teams to enhance pipeline health and execution

Benefits

• Medical, dental, and vision insurance coverage for all employees
• Competitive salary and equity compensation
• Flexible PTO
• Parental Leave
• Hybrid schedule with company provided lunch when in office
• Opportunities for professional growth and development
• Work with a fast-growing startup and be a part of an exciting journey