Marketing Events Manager

Summary

Join PFL, a growing marketing organization, as an Events and Webinar Expert! You will be responsible for the strategy and execution of in-person and virtual events, as well as PFL webinars. This role involves event management, partnership collaboration, brand storytelling, logistics, presentation coaching, demand generation, budget management, and performance reporting. You will also develop and execute a comprehensive webinar strategy, manage production and promotion, and track performance metrics. The ideal candidate possesses 3+ years of B2B SaaS marketing and events experience, strong analytical and communication skills, and a collaborative team-oriented attitude. PFL offers a competitive salary, comprehensive benefits, and remote work options.

Requirements

• 3+ years of experience in B2B SaaS Marketing and Events, demonstrating a proven track record of success in managing and executing impactful events and webinars
• Experience with tradeshows and other events, storytelling, presentation creation, and other marketing tactics
• Solid understanding of B2B and B2C marketing and SaaS business dynamics, indicating a grasp of the industry landscape and target audience
• Exceptional analytical and problem-solving skills, with the ability to assess event performance, identify areas for improvement, and make data-driven decisions
• Excellent communication (written and presentation) skills, with a passion for connecting the dots between customer needs and product features
• Experience working cross-functionally, particularly with marketing, sales, and product teams
• Strong independent project management skills, including the ability to prioritize high-impact activities and keep complicated projects moving forward
• Big-picture thinking partnered with the ability (and willingness) to execute on the ground level
• A collaborative, team-oriented attitude, highlighting the importance of teamwork and a positive contribution to the company culture
• Ability to adapt and thrive in a fast-paced, high-growth company, emphasizing flexibility and resilience in a dynamic environment
• Ability to pass a background check and be legally authorized to work in the United States

Responsibilities

• Build and manage the strategy and execution of all in-person events; including, identifying target audiences, defining event objectives, and developing a comprehensive event plan
• Collaborate with the partnership team to plan and execute partner events as determined by the partnerships leader. This will involve understanding partner goals and aligning event activities to achieve mutual success
• Craft compelling experiences and memorable stories that lead to high activation and engagement at events. Focus on creating a positive and impactful brand experience for attendees
• Manage all event logistics, including venue selection, contract negotiations, registration, booth design, travel arrangements, on-site execution, and vendor management
• Guide presenters at events to ensure they deliver compelling presentations and tell impactful stories that resonate with the audience
• Work closely with the demand generation team to generate and hand off engaged event leads, ensuring a seamless transition for follow-up and opportunity creation
• Own and manage the events budget, with a strong focus on ROI. This includes budget planning, tracking expenses, and optimizing spending
• Work with marketing operations to create reports and dashboards to showcase event performance and ROI
• Develop and execute a comprehensive webinar strategy aligned with marketing objectives
• Collaborate with subject matter experts to create engaging and informative webinar content
• Manage all aspects of webinar production, including speaker coordination, registration management, technical setup, and promotion through various marketing channels (email, social media, paid advertising)
• Track and analyze webinar performance metrics, including attendance rates, lead generation, and engagement
• Manage post-webinar follow-up, including lead nurturing and content distribution
• Guide presenters at webinars to ensure they deliver compelling presentations and tell impactful stories
• Collaborate with other marketing team members on various projects and initiatives
• Stay up-to-date on industry trends and best practices in event and webinar marketing
• Contribute to the overall marketing strategy and planning process

Benefits

• Base Salary : $75K-90K + Company Based Bonus
• Affordable Health Benefits Package
• 401(k) with 4% employer match
• Employer Paid Long Term Disability
• Life Insurance
• Paid Parental Leave
• Generous Paid Time Off (PTO)
• Nine Paid Holidays
• Remote work available in: AR, AZ, FL, IN, KY, MI, MT, NC, NJ, NY, OR, OH, SC, TX, UT, VA, WA