Event Marketing Manager

Summary

Join EvenUp as an Event Marketing Manager and craft, execute, and measure impactful in-person and digital events to drive sales across the US. You will act as a trusted advisor to marketing and sales leadership, collaborating with cross-functional teams. Responsibilities include planning and executing event campaigns, forecasting and analyzing results, and communicating findings to stakeholders. This role requires 5-7+ years of B2B event marketing experience, strong cross-functional collaboration skills, and proficiency in various marketing tools. EvenUp offers a comprehensive benefits package including health insurance, flexible PTO, paid parental leave, and a home office stipend.

Requirements

• 5-7+ years of proven experience in a B2B event marketing role
• Creative and innovative thinking with a willingness to take risk, iterate and learn
• Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
• Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable with experience partnering with revenue and marketing operations teams
• Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals
• Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors and team members at all skill levels inside and outside the organization
• Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
• Proactively engage in forward-thinking and innovative initiatives for the business and be proactive versus reactive
• Experience successfully managing third-party vendors, contractors and budgets (along with monthly reconciliation)
• Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems

Responsibilities

• Plan, build, and execute event concepts and campaigns targeting prospects and customers through industry conferences and our hosted events series
• Implement programs while using your creativity and expertise to develop outstanding scalable, in-person experiences to drive new business and upsells
• Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals
• Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize our events programs for maximum ROI
• Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly for marketing and sales leadership
• Work on multiple, simultaneous marketing programs that require both strategic thinking and creativity as well as high-speed tactical execution
• Develop templated scalable programs that will grow with the company

Benefits

• Choice of medical, dental, and vision insurance plans for you and your family
• Flexible paid time off
• 10 US observed holidays, and Canadian statutory holidays by province
• A home office stipend
• 401(k) for US-based employees
• Paid parental leave
• Sabbatical program
• A meet-up program to get together in person with colleagues in your area
• Offices in San Francisco and Toronto