Expansion Lifecycle Marketing Lead

Summary

Join Vanta, a company dedicated to securing the internet and protecting consumer data, as an Expansion Lifecycle Marketing Lead. You will be responsible for driving customer growth through cross-sell and upsell initiatives using email and in-product messaging. This role involves developing and optimizing marketing strategies, collaborating with cross-functional teams, and reporting on program effectiveness. Success requires extensive lifecycle marketing experience, expertise in omni-channel campaigns, and proficiency in various marketing and communication platforms. Vanta offers a competitive compensation package, comprehensive benefits, flexible work arrangements, and a supportive work environment.

Requirements

• 7+ years of Lifecycle Marketing experience, 3+ years of experience in B2B Customer retention required
• Expert in end-to-end omni-channel campaign development, execution, and measurement for learnings and impact
• Competency in operating and executing within customer communication platforms like Intercom, Pendo, Chameleon
• Deep experience in reviewing and reporting on data, identifying actionable insights, and applying that into strategy
• Success in fostering collaboration and creating alignment with cross-functional teams
• Experience with marketing automation systems like Hubspot/Marketo, SFDC, and project management tools like Asana
• Strong communication skills and confidence in presenting results to an executive team

Responsibilities

• Own driving customer growth through cross-sell and upsell motions utilizing email and in product messaging
• Develop coverage and standardize email and in product touchpoints to develop intent to buy holistically for both marketing and post sales teams to ensure consistency in messaging
• Mature the in product messaging strategy in close collaboration with product on how, what, and when promotional messaging should be shown keeping user experience top of mind
• Collaborate with marketing operations, product, product marketing, and brand studio to test and learn into copy and content that effectively engages and drives outcomes
• Drive understanding and alignment of Lifecycle Marketing expansion program efforts with internal and external stakeholders through reporting and readouts

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney