Lead Customer Marketing Manager

Summary

Join Deputy, a global SaaS workforce management company, as our Lead Customer Marketing Manager! This pivotal role drives customer engagement and advocacy, working closely with various teams to create personalized programs for key accounts across diverse industries. You will lead customer marketing efforts across different segments, develop and manage a global customer advocacy program, and execute lifecycle marketing programs. The ideal candidate is a self-starter with proven experience scaling customer marketing and advocacy programs. This role requires strong analytical, communication, and collaboration skills. Make an impact where it matters most!

Requirements

• Minimum 6 years of experience in marketing, with at least 3 years focused on customer marketing or advocacy programs
• Proven success in developing and executing customer marketing programs, including case studies, reference programs, and customer events
• Ability to personalize and scale customer programs based on different personas within Deputy's target industries
• Strong analytical skills with the ability to measure ROI and optimize programs for better business results
• Excellent communication and presentation skills, with the ability to engage and present to senior leadership and key customers
• Self-starter with excellent organizational and time management skills and a keen attention to detail
• Strong collaboration skills, able to work effectively across teams, including sales, product, and events
• Passion for Deputy’s mission and a deep understanding of our customers' challenges and needs

Responsibilities

• Lead customer marketing efforts across SMB, Mid-Market, and Enterprise segments, with a global focus that ensures alignment with regional needs in the US, UK, and Australia
• Develop and manage a global customer advocacy program, identifying and cultivating key customer champions. Oversee their involvement in various marketing initiatives, including case studies, testimonials, videos, and success stories, while ensuring their participation is seamless and aligned with GTM efforts
• Develop and execute lifecycle marketing programs to engage customers at various stages of their journey, from onboarding to renewal, ensuring continued value realization and long-term success
• Design and execute personalized marketing programs tailored to customer personas and needs
• Design and implement programs that support customer renewal, drive product adoption, and encourage the expansion of Deputy’s solutions within existing accounts to maximize customer lifetime value
• Leverage various channels—including email, paid social, webinars/events, user groups, communities, and more—to drive awareness, educate customers, and foster product adoption, renewals, and brand loyalty, ultimately supporting Deputy’s business objectives
• Collaborate with cross-functional teams to create high-quality content (ROI/TCO studies, quotes, blogs, infographics, etc.) to support sales and marketing efforts
• Work cross-functionally to design and execute nurturing programs for customers in their trial phase, including developing targeted nurture emails, conducting A/B testing, tracking engagement metrics, and reporting on performance to optimize trial conversion and enhance the customer onboarding experience
• Own the strategy and execution for driving customer reviews on key social proof platforms such as G2, Trustpilot, and Capterra, ensuring consistent, high-quality feedback that enhances Deputy’s brand credibility and supports customer acquisition efforts
• Track and report on the success of customer marketing programs, including engagement levels, advocacy program impact, and key customer satisfaction metrics
• Create and manage customer advisory boards to foster deeper relationships and engagement with key business leaders, ensuring alignment with Deputy’s mission and customer needs

Preferred Qualifications

• Experience working with SMBs and mid-market customers, particularly in industries like QSR, retail, hospitality, and healthcare
• Experience with creating and executing customer advisory councils or user groups
• Proven ability to drive customer advocacy programs that deliver measurable business impact

Benefits

• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching