Senior Lifecycle Marketing Manager

Summary

Join MaintainX as a Senior Lifecycle Marketing Manager and play a pivotal role in driving company growth. You will be responsible for designing and executing data-driven lifecycle programs to convert leads, accelerate onboarding, increase adoption, and drive customer expansion. This role demands strong collaboration with Sales, Product Marketing, and RevOps to create seamless customer experiences. You will own the email marketing automation channel, manage lifecycle segmentation, and support product launches. The position requires strong analytical skills and experience with marketing platforms. This remote position is based in Canada or the USA and reports to the Director of Customer Growth Marketing.

Requirements

• 5–7+ years of experience in lifecycle, customer, or demand marketing, preferably in a B2B SaaS environment
• Proven success in driving user onboarding, engagement, and trial-to-paid conversion
• Experience collaborating with Sales teams on funnel alignment, lead prioritization, and campaign insights
• Strong analytical skills and experience with reporting tools (e.g., Looker, Amplitude, HubSpot, Google Analytics)
• Proficiency with cross-channel marketing platforms such as Iterable or Hubspot
• Excellent project management and communication skills
• Comfortable owning strategy, execution, and reporting end-to-end

Responsibilities

• Lead Conversion: Design and execute email nurture sequences in partnership with Sales that turn leads into qualified sales opportunities
• Onboarding & Activation: Improve product onboarding experiences to boost user activation and early retention
• Trial Conversion: Drive self-serve trial users to upgrade by delivering timely, personalized lifecycle messaging
• Email Channel Ownership: Manage the email marketing automation channel end-to-end—strategy, content, segmentation, testing, and reporting
• Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel. Leverage AI personalization tools like Clay where possible. Partner with PMM and Sales on messaging
• Product Launch Support: Plan and execute email campaigns that promote new product features and drive expansion within the customer base
• Experimentation: Continuously A/B test subject lines, content, and timing to improve engagement and conversion rates
• Measurement: Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results

Preferred Qualifications

• Experience with AI tools (i.e. Clay, Conversica)
• Possess enterprise experience, particularly in designing and executing lifecycle strategies for large-scale accounts
• Bring experience with startups and entrepreneurial organizations
• Have experience working with CMMS or facility operations software
• Are based in the Greater Toronto Area

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO