Director, Lifecycle Marketing

Summary

Join Deel, a leading international payroll and compliance company, as their Director of Lifecycle Marketing. In this role, you will own and optimize the customer lifecycle strategy, focusing on cross-sell opportunities, retention, and building scalable, data-driven programs. You will lead a global team, collaborate across functions, and shape how Deel engages with customers. This position requires a growth-oriented marketer with 10+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology. Deel offers competitive pay, benefits, and perks, including remote work flexibility and stock grant opportunities.

Requirements

• A growth-oriented marketer with 10+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology
• Proven success in designing and scaling cross-sell and upsell initiatives that drive measurable revenue
• Analytical and data-driven, with expertise in building and tracking KPIs across the customer lifecycle
• A strong collaborator who can work across teams and functions to deliver seamless customer experiences
• Experience managing global programs with a deep understanding of regional market dynamics
• Comfortable leading and developing high-performing teams
• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments

Responsibilities

• Drive Cross-Sell and Revenue Expansion
• Identify and activate cross-sell opportunities across Deel’s suite of products, collaborating with Sales, Product Marketing, and Customer Success to ensure customers unlock the full value of Deel
• Own and Optimize the Customer Lifecycle
• Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that deliver results at every lifecycle stage
• Experiment, Analyze, and Scale
• Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives. Define and measure KPIs, including customer engagement, retention, and revenue growth
• Collaborate Across Teams for Impact
• Partner with teams including Product Marketing and Growth to deliver consistent messaging and maximize the impact of product updates and campaigns
• Strengthen Customer Relationships
• Develop proactive touchpoints with Customer Success and Account Management teams to position Deel as a strategic partner, driving long-term loyalty and expansion
• Leverage Insights for Growth
• Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available