Experimentation Manager

Summary

Join Bounteous as an Adobe Target Practitioner to design and implement impactful digital solutions and transformational brand experiences. Collaborate with cross-functional teams, including design, analytics, strategy, and development, to support multi-channel campaigns. Leverage your expertise in Adobe Target to plan, configure, launch, and monitor A/B, multivariate, and automated personalization tests. Analyze test performance, identify key insights, and present actionable recommendations to stakeholders. Contribute to experimentation roadmaps and personalization strategies, while also educating teams on Adobe Target capabilities and best practices. This role requires a strong understanding of web experimentation methodologies and proficiency in HTML, CSS, and JavaScript. The ideal candidate will have 5+ years of hands-on experience with Adobe Target in a production environment.

Requirements

• 5+ years of hands-on experience working with Adobe Target in a production environment
• Strong understanding of web experimentation methodologies (A/B, MVT, personalization

Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
• Plan, configure, launch, and monitor A/B, multivariate, and automated personalization tests in Adobe Target
• Develop testing hypotheses informed by data, user research, and business objectives
• Leverage Auto-Target, Recommendations, and AI-powered personalization capabilities
• Ensure Adobe Target is properly implemented and integrated with Adobe Analytics and other platforms
• Work with developers to deploy mbox parameters, profile scripts, and custom code as needed
• Troubleshoot issues related to test setup, data capture, and reporting
• Analyze test performance, statistical significance, and lift using Adobe Analytics and other BI tools
• Present results and actionable recommendations to stakeholders by identifying critical insights from test performance dashboards
• Partner with marketing, UX, analytics, and development teams to identify optimization opportunities
• Contribute to experimentation roadmaps and personalization strategies
• Develop and document processes, playbooks, and QA checklists
• Educate teams on Adobe Target capabilities and experimentation best practices

Preferred Qualifications

• Familiarity with Adobe Experience Cloud, especially Adobe Analytics (Analysis Workspace)
• Proficiency in HTML, CSS, and JavaScript for test setup and troubleshooting
• Experience working with data layers, tag management systems (e.g., Adobe Launch, Tealium)
• Excellent analytical skills; ability to interpret data and derive insights
• Strong project management and communication skills