VP of Growth

Summary

Join Freebird, a rapidly growing consumer brand, as the VP of Amazon Growth to lead the charge in doubling monthly Amazon revenue. This role demands full P&L ownership of the Amazon channel, strategic growth, marketplace optimization, team leadership, and cross-functional execution. You will be responsible for driving aggressive revenue growth, optimizing Amazon advertising, managing external traffic, and optimizing listings and conversion rates. The position also includes building a high-performing team, protecting the brand, expanding the product catalog, and collaborating across various departments. Success will be measured by doubling Amazon revenue within 12-18 months, achieving top rankings, maintaining high Buy Box ownership, and generating significant new reviews. This is a fully remote position.

Requirements

• 6–10+ years scaling 3P Amazon channels (ideally $25M+ revenue range)
• Hands-on operator who’s built and owned an Amazon business P&L
• Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise
• Familiar with brand defense, gray/black-hat tactics, variation manipulation, and enforcement
• Experienced in launching new products, running promotions, and managing off-Amazon traffic
• Proven leader with the ability to hire, manage, and mentor a channel-specific team

Responsibilities

• Drive aggressive revenue growth while protecting contribution margin
• Build and execute the channel’s short- and long-term strategic roadmap
• Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin)
• Build systems and infrastructure to scale internationally over time
• Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense)
• Manage ad performance across ASINs by funnel stage and profit target
• Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent
• Deploy high-performing Meta/TikTok creatives using Amazon Attribution
• Build creator/influencer flywheel programs tied to Amazon storefronts and bundles
• Leverage the Brand Referral Bonus to amplify traffic and ranking impact
• Drive hybrid DTC-to-Amazon funnel strategies and track halo effects
• Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO
• Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+)
• Implement high-converting bundles, comparison charts, and parent/child ASIN strategies
• Ensure mobile-first PDP performance and review-conversion design standards
• Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.)
• Monitor and defend organic rank across hero and long-tail keywords
• Lead efforts to reclaim and defend top BSR positions
• Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter
• Own Buy Box win rate, account health, and listing uptime (target: 98–100%)
• Lead emergency SOPs for suppression, suspensions, merges, hijackers
• Use Brand Registry, Transparency, and Project Zero to protect listings/IP
• Build internal “Amazon SWAT” function for rapid issue detection & response
• Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment)
• Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz
• Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising
• Leverage “frequently bought together,” storefront navigation, and FBA for velocity
• Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops)
• Lead external agency/vendor partners with performance accountability
• Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals
• Act as the internal Amazon GM and thought partner to executive leadership

Preferred Qualifications

• Experience defending against aggressive Amazon-native (China-based) competitors
• Past success building creator/affiliate traffic engines tied to Amazon performance
• Knows how to work alongside a strong DTC engine for cross-channel synergy
• Built internal war rooms, dashboards, and intelligence systems for Amazon

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position