Senior Lifecycle Manager

Summary

Join Goodnotes' Growth Marketing team as a Senior Lifecycle Manager, contributing to user growth and retention for a global user base. Design, implement, and optimize lifecycle campaigns across various channels (email, push notifications, in-app messages). Partner with cross-functional teams to execute campaigns and align CRM efforts with company initiatives. Analyze CRM performance, user trends, and monetization metrics, building dashboards to track impact and communicate findings. This role requires 5+ years of experience in CRM and lifecycle marketing, ideally in a subscription-based mobile or web product. You will need strong understanding of user journey mapping and hands-on experience with CRM platforms, analytics tools, and A/B testing frameworks. Goodnotes offers benefits such as a budget for home office setup and personal development, sponsored office visits, flexible working hours, medical insurance, and more.

Requirements

• You should have proven experience running campaigns end-to-end, from planning to iteration
• 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
• Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
• Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
• Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
• Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
• Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Responsibilities

• Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes
• Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
• Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics
• Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights
• Contribute to conversion journeys and upsell opportunities within the subscription funnel
• Analyze CRM performance, user trends, and monetization metrics
• Build dashboards to track lifecycle impact and surface actionable insights
• Communicate findings clearly to stakeholders and translate them into scalable strategies

Benefits

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents