Expert Lifecycle Marketing Strategist

Summary

Join Typeform as an Expert Lifecycle Marketing Strategist to develop and implement in-app messaging strategies that boost user engagement and growth. You will design and launch targeted campaigns, optimize workflows, and conduct A/B testing to enhance user activation, expansion, and retention. Collaborate with cross-functional teams, including Product, Data, PMM, and Design, to create a seamless user experience. This role involves building and scaling in-app messaging as a core growth driver, while also orchestrating lifecycle campaigns across multiple channels. You will analyze data to measure campaign performance and provide data-driven recommendations to improve strategies. The position requires proven experience in B2B SaaS lifecycle marketing and a deep understanding of user segmentation and personalization.

Requirements

• Proven experience designing and running lifecycle marketing programs in a B2B SaaS or product-led growth environment
• Deep understanding of user segmentation, journey mapping, and personalization tactics
• Hands-on experience with marketing automation and in-product messaging platforms (Iterable, Pendo, Appcues, etc.)
• Strong analytical skills with a track record of using data to drive decisions and optimize campaigns
• A collaborative, curious mindset—comfortable influencing across teams and balancing quick wins with long-term strategy

Responsibilities

• Build & scale in-app messaging: Design, launch, and iterate campaigns that guide users at critical touchpoints across their journey
• Identify growth opportunities: Spot moments for activation, adoption, expansion, and retention—then build campaigns to capture them
• Own workflows & segmentation: Enhance automation, targeting logic, and personalization strategies across channels
• Run experiments: Plan and execute A/B and multivariate tests to optimize engagement, conversion, and product usage
• Measure & report impact: Monitor channel performance, share insights, and influence roadmaps with data-driven recommendations
• Orchestrate channels: Align in-app, email, and other owned touchpoints for a consistent, effective lifecycle experience
• Partner cross-functionally: Work with Product, PMM, Brand, Content, and Design to deliver contextual, on-brand campaigns

Preferred Qualifications

• Built expansion or upgrade programs from scratch
• Experience scaling in-app messaging into a core growth channel
• Familiarity with experimentation frameworks and advanced targeting logic (behavioral, ML-powered)

Benefits

5-10% bonus depending on your level and performance