Senior Lifecycle & Retention Strategist

Summary

Join Common Thread Collective (CTC) as a Senior Lifecycle & Retention Marketing Strategist and become a resident expert in email and SMS marketing. You will create educational materials and best practices, audit clients, develop automated campaigns, and provide strategic input. This role demands strategic thinking and flawless execution, requiring you to craft data-driven strategies and build the technical infrastructure for measurable results. You will be hands-on in managing email and SMS programs, building automation flows, and optimizing campaign performance. You will also teach colleagues and clients best practices and share foundational knowledge. Collaboration with internal teams is crucial for cohesive marketing campaigns. Finally, you will analyze data, identify trends, and share insights internally and externally.

Requirements

• 5+ years experience in email and SMS marketing, with proven success in DTC environment
• Expert-level proficiency in Klaviyo platform including sophisticated automation flow design, predictive analytics implementation, custom event tracking, API integrations with ecommerce platforms, advanced behavioral segmentation, and custom metric creation
• Extensive hands-on experience with leading SMS platforms (Attentive, Postscript, Klaviyo SMS) including campaign setup, automation flows, compliance management, subscriber segmentation, and cross-channel integration strategies
• Expert knowledge of email and SMS compliance regulations including GDPR, CCPA, CAN-SPAM Act, TCPA, and CASL, with demonstrated experience implementing compliant opt-in/opt-out processes, managing consent preferences, and ensuring regulatory adherence across multi-jurisdictional campaigns
• Proven expertise in email infrastructure management including DNS authentication protocols (DKIM, SPF, DMARC), sender reputation monitoring, deliverability troubleshooting, and strategic IP warming strategies for ESP migrations and new domain setup
• Mastery of sophisticated audience segmentation strategies using behavioral, demographic, and transactional data, complex conditional automation logic with multi-branch decision trees, and systematic flow optimization through performance analysis and revenue attribution modeling
• Advanced expertise in A/B testing, multivariate testing, and split-testing methodologies across email and SMS campaigns
• Working knowledge of Loyalty, Subscription, Direct Mail, Survey, and Identity Resolution platforms with focus on seamless Email and SMS integration
• Proven ability to manage multiple high-priority projects and client relationships simultaneously
• Experience mentoring junior team members and providing strategic guidance
• Strong analytical capabilities with expertise in data analysis, performance reporting, and strategic thinking with a data-driven approach
• Proficiency in Figma for email design collaboration, plus HTML and CSS for responsive template development
• Exceptional project management and organizational skills with outstanding written and verbal communication abilities

Responsibilities

• Develop and implement revenue-driving lifecycle programs that significantly contribute to total client revenue
• Maintain excellent sender reputation scores across client accounts through best-practice implementation
• Achieve and maintain industry-leading deliverability metrics through proactive monitoring and optimization
• Drive consistent list growth through strategic acquisition tactics and engaging campaigns
• Design automated flow strategies that generate substantial recurring revenue
• Lead confident, strategic client meetings with clear agendas and actionable insights
• Proactively identify upsell opportunities and expansion strategies within accounts
• Create compelling monthly performance reports highlighting key metrics, insights, and strategic recommendations
• Build strong, trusting relationships with clients through consistent delivery of results
• Identify and execute on upsell opportunities within existing accounts
• Grow your book of business through excellent client references and case studies
• Establish yourself as a trusted strategic advisor to clients and internal teams
• Contribute to new business pitches with strong strategic thinking and industry expertise
• Develop a reputation for innovative email and SMS strategies that drive real results
• Demonstrate clear ROI from email and SMS initiatives across client accounts
• Build strong cross-functional relationships that drive integrated client success

Preferred Qualifications

• Bachelor's degree preferred but not required
• Working knowledge of at least one additional ESP (such as Attentive, Emarsys, Iterable, or Braze) is preferred

Benefits

• $110,000 base salary, annually
• Bonus Structure | 15% of base salary
• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually