Senior Marketing Strategist

Summary

Join Apply Digital's Marketing Services division as a Senior Marketing Strategist and provide strategic support to top-tier clients. You will collaborate with internal and external partners to translate client objectives into actionable digital cross-channel strategies, ensuring precise measurement and high-quality execution. Responsibilities include strategic planning, ideation, and optimization of marketing campaigns across various channels, writing briefs, approving assets, tracking revenue, building client relationships, participating in sales pitches, providing ongoing analytics and optimization support, and creating insightful dashboards and reports. The ideal candidate possesses 8+ years of experience in lifecycle or retention marketing strategy, extensive knowledge of various marketing channels, a proven track record of success, and hands-on experience with automation and analytics tools. Superior written and communication skills, strong attention to detail, and the ability to manage multiple projects and clients simultaneously are essential. Apply Digital offers a comprehensive benefits package including generous vacation time, customizable health and dental plans, flexible work arrangements, and various learning opportunities.

Requirements

• 8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred)
• Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience
• A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as Iterable, Braze, Segment, Klaviyo, Customer.io , etc
• Direct experience in leveraging data for complex personalization marketing programs
• Direct experience in providing marketing campaign and program analysis using BI (Looker, Tableau, etc.) or an Analytics (Mixpanel, Amplitude, etc.) tool
• Demonstrated ability to handle multiple work streams and stakeholders

Responsibilities

• Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs. Additionally, write briefs and approve all created assets
• Ensure that all recommendations have a clear and concise methodology and are appropriately sized to maximize impact, ease of execution, and confidence in the results
• Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives
• Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals
• Participate in sales pitches and scoping conversations — serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support new projects, as well as extensions, renewals, and expanding scopes
• Ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots

Preferred Qualifications

• An understanding of AI decisioning tools with current practical application is a bonus
• A hands-on approach that delivers sharp strategic insights for clients
• Have a strong technical edge and a finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and all things technology and digital
• Has superior written skills, epic organization, email etiquette, and communication skills
• Has excellent attention to detail, with the ability to read through emails and documents and fully take in all information and break it down into tasks
• Has worked with project management tools
• Has great intuition and a proactive nature
• Worked in an organization that has multiple teams and can communicate well cross-functionally
• Thrives on opportunity and can manage multiple projects and clients at once

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both